Away Appoints New CEO as It Expands Sales Channels
In a strategic move to enhance its growth trajectory, Away, the renowned travel brand known for its high-quality luggage, has appointed Jessica Schinazi as its new CEO. This announcement comes at a pivotal moment for the company, which is actively expanding its sales channels to reach a broader customer base and adapt to the ever-shifting retail landscape.
Jessica Schinazi, who previously served as Away’s president, brings a wealth of experience and a deep understanding of the brand’s vision and operational strategies. Under her leadership, Away plans to further diversify its offerings and strengthen its market presence. Schinazi’s ascent to the CEO position signals the company’s commitment to innovation and responsiveness to consumer needs.
Meanwhile, co-founder Jen Rubio will transition into an executive chair role on the board. This shift allows Rubio to focus on broader company strategies and brand vision while empowering Schinazi to steer daily operations. The dual leadership approach aims to ensure that Away continues to uphold its core values while exploring new opportunities for growth.
Away’s decision to expand its sales channels aligns with current retail trends where brands are increasingly recognizing the importance of multichannel strategies. In recent years, direct-to-consumer models have gained traction, allowing companies to engage with customers more intimately and tailor their offerings accordingly. By broadening its sales channels, Away aims to tap into different market segments, reaching consumers through various platforms, including physical retail, e-commerce, and potential partnerships with third-party retailers.
The luggage market has become highly competitive, with numerous brands vying for consumer attention. Away has distinguished itself through its focus on quality, design, and customer experience. By enhancing its sales channels, the company seeks to capitalize on its brand equity and attract new customers, particularly as travel demand rebounds following the pandemic.
As part of its expansion strategy, Away is also expected to invest in marketing initiatives that resonate with modern travelers. This includes leveraging social media platforms and influencer partnerships to create authentic connections with potential customers. Given the rise of experiential travel and a growing emphasis on sustainability, Away’s marketing efforts will likely highlight not only product features but also the lifestyle and values associated with the brand.
Moreover, the timing of Schinazi’s appointment is crucial. With travel restrictions easing and consumer confidence recovering, the demand for travel-related products is on the rise. Away’s leadership transition positions the company to capitalize on this opportunity effectively. Schinazi’s insights and background within the company will be instrumental in navigating the complexities of the post-pandemic travel landscape.
In conclusion, Away’s appointment of Jessica Schinazi as CEO marks a significant chapter in the company’s evolution. With a clear focus on expanding sales channels and enhancing customer engagement, Away is poised to solidify its position in the competitive luggage market. As Jen Rubio takes on a new role on the board, the brand will continue to benefit from her visionary leadership while simultaneously embracing fresh perspectives under Schinazi’s guidance.
The future looks promising for Away as it charts a course for growth, innovation, and customer-centric strategies. As the travel industry continues to rebound, the brand is well-positioned to meet the demands of modern consumers and redefine the travel experience.
#Away #CEO #JessicaSchinazi #TravelRetail #BusinessExpansion