Boardriders Debuts Quiksilver Mobile App in 7 European Markets
In a significant move for both the surfing apparel industry and digital retail, Boardriders, the parent company of renowned brands such as Billabong and Roxy, has unveiled the Quiksilver mobile app in seven key European markets. The launch includes France, Germany, Italy, the Netherlands, Spain, Switzerland, and the United Kingdom. This strategic decision aligns with the increasing consumer demand for mobile shopping experiences, particularly within the active lifestyle segment.
The Quiksilver app is developed by NewStore, a company known for its innovative approach to mobile commerce. This collaboration has resulted in a feature-rich application designed to cater to the needs of modern consumers who desire a seamless shopping experience. One of the standout features is the dynamic push notifications, which keep users informed about the latest offers, product launches, and exclusive promotions. These notifications are not just standard alerts; they are tailored to enhance user engagement and drive sales.
Immersive product lookbooks are another highlight of the Quiksilver app. These lookbooks allow customers to explore various products in a visually appealing format, showcasing not just individual items but also how they can be styled together. This immersive experience is particularly important in the fashion retail sector, where visual appeal plays a crucial role in purchasing decisions. By integrating high-quality images and interactive content, Quiksilver aims to capture the attention of its target demographic effectively.
Moreover, the app incorporates seamless loyalty integrations, which are essential for retaining customers in a competitive marketplace. In an era where brand loyalty is constantly challenged, Quiksilver’s loyalty program within the app provides an incentive for repeat purchases. Customers can easily track their rewards, access exclusive discounts, and participate in loyalty-driven campaigns directly from their mobile devices. This not only enhances the overall shopping experience but also fosters a sense of community among Quiksilver’s customers.
The customizable integrations offered by NewStore further enhance the app’s functionality. Retailers often face challenges when trying to implement new features due to complex development requirements. However, the Quiksilver app allows for easy modifications that can be tailored to specific market needs without incurring significant costs or delays. This flexibility is a game-changer for brands looking to stay agile in the fast-paced retail environment.
The timing of the Quiksilver app launch is particularly strategic. As consumer shopping habits continue to shift towards mobile platforms, companies that fail to adapt risk losing market share. According to a report from eMarketer, mobile commerce is projected to account for nearly 73% of total e-commerce sales by 2024. Brands like Quiksilver that invest in mobile technology are positioning themselves not just to adapt to these trends but to thrive within them.
In addition to technological innovation, the launch of the Quiksilver app reflects a broader trend in retail where brands are increasingly focusing on creating personalized experiences for their customers. The app’s features are designed to not only meet but exceed customer expectations, thereby enhancing brand loyalty and customer satisfaction.
The seven European markets selected for the launch have significant potential for growth in the active lifestyle segment. With a strong surfing culture and a growing interest in outdoor activities, these countries represent ripe opportunities for Quiksilver. By leveraging the app, the brand aims to connect with both seasoned surfers and newcomers to the sport, providing them with the gear and apparel they need to pursue their passions.
In conclusion, the launch of the Quiksilver mobile app in seven European markets marks a pivotal moment for Boardriders and the retail landscape as a whole. With its innovative features, loyalty integrations, and customizable options, the app is set to enhance the shopping experience for consumers while strengthening Quiksilver’s brand presence in a competitive market. As retailers increasingly recognize the importance of mobile technology, Quiksilver’s initiative may serve as a model for others in the industry looking to elevate their customer engagement strategies.
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