Bringing Back the Bombshell
The 2025 Victoria’s Secret show marked a significant turning point in the beauty landscape, illustrating a nostalgic return to high-glamour aesthetics that defined the brand’s earlier years. Under the artistic direction of renowned makeup artist Pat McGrath and hairstylist Jawara Wauchope, the show showcased beauty looks that celebrated boldness, vibrancy, and a touch of the iconic bombshell allure. With lip gloss making a striking comeback and voluminous hairstyles taking center stage, the event served as a reminder of the brand’s history while also signaling a fresh direction for its future.
The spectacle of the Victoria’s Secret show has long been synonymous with opulence and glamour. However, in recent years, the brand faced a significant identity challenge. With changing societal standards and increasing demands for diversity and inclusivity, the traditional representation of beauty was being questioned. The 2025 show, however, appears to have successfully navigated these complexities by merging contemporary ideals with the classic bombshell vibe that once captivated audiences worldwide.
At the heart of this revival was the use of lip gloss, a product often associated with a youthful exuberance and playful charm. McGrath, known for her innovative approach to makeup, expertly highlighted the models’ lips with a glossy finish that exuded a sense of confidence and allure. Unlike matte lipsticks that dominate the market, lip gloss offers a more versatile application; it can be layered for a subtle sheen or built up for a more dramatic effect. This return to glossy lips not only evokes nostalgia but also aligns with the current beauty trend favoring a more natural and fresh look.
Furthermore, the choice to amplify volume and texture in hairstyles added to the overall high-glamour aesthetic. Jawara Wauchope, celebrated for his intricate and bold hairstyling techniques, crafted looks that embraced fullness and movement. Big hair has long been a staple of the bombshell archetype, and Wauchope’s designs paid homage to this tradition while still incorporating modern elements. The striking contrasts of sleekness and volume created a captivating visual experience that resonated deeply with the audience, evoking a sense of empowerment and celebration of femininity.
The 2025 Victoria’s Secret show also took a strategic approach in its casting choices, showcasing a diverse array of models that reflect an evolving understanding of beauty. This intentionality not only broadened the representation on the runway but also reinforced the message that glamour and beauty are not confined to a singular narrative. By combining stunning aesthetics with inclusivity, the brand was able to capture a wider audience that appreciates both tradition and progress.
The revival of the bombshell look is not merely a nostalgic nod to the past; it also signifies a reaction to the current cultural climate. As consumers increasingly seek authenticity and relatability in beauty, brands like Victoria’s Secret are challenged to adapt while still retaining their core identity. The 2025 show illustrates a strategic pivot that aligns with modern sensibilities, proving that classic beauty can coexist with contemporary values.
Moreover, the marketing implications of this new approach should not be overlooked. Brands that successfully integrate elements of nostalgia with current trends can leverage their heritage to create more profound connections with consumers. As seen in the 2025 show, the combination of lip gloss and big hair not only appeals to those who remember the high-glamour days but also attracts a new generation eager for authenticity and bold expression.
In conclusion, the 2025 Victoria’s Secret show serves as a bold declaration that the bombshell aesthetic is far from obsolete. Through the visionary talents of Pat McGrath and Jawara Wauchope, the brand has successfully resurrected a timeless beauty ideal while staying relevant in today’s diverse landscape. This revival reflects a broader shift in the beauty industry, where nostalgia meets modernity, offering an exciting glimpse into the future of glamour. As the brand moves forward, it will be fascinating to see how it continues to blend these elements to redefine beauty standards for generations to come.
lip gloss, big hair, beauty trends, Victoria’s Secret, bombshell