Consumers Cutting Back on Essentials to Cover Holiday Purchases As the holiday season approaches, consumers …
Category:
Beauty and Personal Care
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- B2B E-commerceBeauty and Personal CareDigital MarketingEnvironmental SustainabilityRetail Technology
From AI to Retail, Beautyโs New Marketing Playbook
by Nia Walkerby Nia WalkerFrom AI to Retail, Beautyโs New Marketing Playbook In an increasingly competitive landscape, beauty brands …
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Will Anyone Buy the โExosomeโ Hype? In the world of beauty and wellness, trends come …
- B2B E-commerceBeauty and CosmeticsBeauty and Personal CareRetail MarketingSkincare
The Aqua-for You Page
by David Chenby David ChenThe Aqua-for You Page: How a Skin Balm Captivated Gen-Z Without Traditional Advertising In a …
- Accessories RetailB2B E-commerceBeauty and Personal CareEnvironmental SustainabilityHair Care
The Indie Beauty Brands Transforming Africaโs Hair Care Market
by Priya Kapoorby Priya KapoorThe Indie Beauty Brands Transforming Africaโs Hair Care Market In recent years, the African continent …
- B2B E-commerceBeauty and Personal CareBrand ManagementConsumer GoodsDigital Marketing
Unilever acquires Dr. Squatch, valuing brandโs viral marketing to Gen Z men
Unilever Acquires Dr. Squatch: Valuing Viral Marketing to Gen Z Men In a strategic move …
- Beauty and Personal CareConsumer GoodsDigital MarketingMen's Grooming
Unilever acquires Dr. Squatch, valuing brandโs viral marketing to Gen Z men
Unilever Acquires Dr. Squatch: Capitalizing on Viral Marketing to Gen Z Men In a strategic …
- B2B E-commerceBeauty and Personal CareRetail Strategy
Amazonโs Premium Beauty Push May Be a Buffer Against Trumpโs Tariffs
by David Chenby David ChenAmazonโs Premium Beauty Push May Be a Buffer Against Trumpโs Tariffs As e-commerce continues to …
- Alcoholic BeveragesBeauty and Personal CareConsumer GoodsEnvironmental SustainabilityStartup Challenges
The dos and donโts of rebranding in 2025
The Dos and Donโts of Rebranding in 2025 In 2025, rebranding has become a vital …
- B2B E-commerceBeauty and Personal CareConsumer BehaviorEnvironmental SustainabilityMarketing and Branding
Customers Want Beauty Brands to Prove Their Worth
Customers Want Beauty Brands to Prove Their Worth In an industry where aesthetics reign supreme, …