Fanatics, Forever 21, Belk Join Fluent Commerce Media Network
In a strategic move to enhance their retail media network, Fluent Commerce has recently welcomed a diverse array of renowned brands into its fold. The addition of Fanatics, Forever 21, Belk, Bealls Florida, Hammacher Schlemmer, Vivid Seats, and Barnes & Noble College to the network marks a significant milestone in Fluent’s expansion strategy.
One of the key advantages of this integration is that these brands will now have the opportunity to showcase non-endemic advertising on their websites and mobile applications. By leveraging Fluent’s first-party identity graph and advanced targeting capabilities, these retailers can deliver more personalized and relevant ads to their customers, thereby enhancing the overall shopping experience.
Expanding Reach and Driving Conversions
Joining Fluent’s commerce media network opens up a world of possibilities for brands looking to expand their reach and drive conversions. By tapping into Fluent’s extensive network of consumers and leveraging data-driven insights, retailers can create targeted advertising campaigns that resonate with their target audience.
For example, Fanatics, a leading retailer of licensed sports merchandise, can now leverage Fluent’s technology to target sports fans with tailored promotions and offers based on their browsing behavior and preferences. This level of personalization not only increases the likelihood of conversion but also fosters brand loyalty among customers.
Similarly, Forever 21, known for its trendy fashion offerings, can use Fluent’s platform to deliver personalized recommendations and promotions to fashion enthusiasts, ultimately driving engagement and sales. By understanding customer intent and behavior, brands can create a more seamless shopping experience that encourages repeat purchases and brand advocacy.
Enhancing the Shopping Experience
With the integration of these new brands into Fluent’s commerce media network, customers can expect a more seamless and personalized shopping experience. By showcasing relevant ads that align with their interests and preferences, retailers can create a more engaging online environment that encourages exploration and discovery.
For instance, Belk, a department store chain offering a wide range of products, can now provide customers with targeted promotions and product recommendations that cater to their individual needs. This level of personalization not only simplifies the shopping process but also helps customers discover new products and brands that align with their preferences.
Looking Ahead
As the retail landscape continues to evolve, brands are increasingly turning to innovative solutions to drive growth and enhance customer engagement. By joining Fluent’s commerce media network, Fanatics, Forever 21, Belk, and other leading retailers are positioning themselves for success in a competitive market.
Through strategic partnerships and data-driven insights, brands can create more meaningful connections with their customers and drive long-term loyalty and advocacy. By embracing the power of personalized advertising and targeted promotions, retailers can stay ahead of the curve and deliver exceptional shopping experiences that keep customers coming back for more.
Fanatics, Forever 21, Belk, Fluent Commerce, Retail Media Network