Heritage Porcelain Brand Ginori 1735 Enters Lifestyle
The intersection of luxury and lifestyle has become a significant trend in the retail landscape, and few brands exemplify this shift better than Ginori 1735. Renowned for its exquisite porcelain craftsmanship, the Italian brand has recently made waves at the prestigious Salone del Mobile, where it unveiled its redesigned flagship store in Milan. This strategic move marks a pivotal moment for the 300-year-old heritage brand, aiming to broaden its appeal beyond traditional porcelain enthusiasts to a more lifestyle-oriented audience. To gain deeper insights into this evolution, we spoke with Annalisa Tani, Ginori 1735’s brand and product director.
The Salone del Mobile, one of the world’s leading design fairs, serves as the perfect backdrop for Ginori 1735’s ambitious plans. The newly reimagined flagship store in Milan is not just a retail space; it is a manifestation of the brand’s vision to create an immersive experience that celebrates Italian craftsmanship. Tani emphasized the importance of the Milanese store as a cultural hub, stating, “We want to create a dialogue with our customers, where they can not only shop but also appreciate the artistry of our products.”
Ginori 1735’s foray into the lifestyle market is rooted in its legacy of excellence in porcelain design. With a history dating back to the 18th century, the brand has established itself as a symbol of Italian artistry. However, Tani recognizes that to thrive in the contemporary market, the brand must evolve. “We are not abandoning our heritage; we are building on it. The goal is to create products that resonate with modern lifestyles while retaining the essence of Ginori 1735,” she explained.
The redesigned flagship store is a testament to this philosophy. The layout, aesthetic, and product selection have all been meticulously curated to reflect a lifestyle brand that appeals to a broader audience. Customers can expect to find not only traditional porcelain tableware but also a curated selection of home décor items, textiles, and even lifestyle accessories. This diversification is key to attracting new customers who may not have previously considered Ginori 1735 for their home furnishing needs.
One of the standout features of the flagship store is its interactive design. Tani highlighted the importance of creating an engaging customer experience. “We want our visitors to feel inspired. Our store is designed to encourage exploration and interaction with our products,” she said. This approach aligns with current retail trends that prioritize experiential shopping, allowing customers to connect with the brand on a deeper level.
Furthermore, Ginori 1735 is leveraging digital channels to reach a wider audience. In an era where e-commerce is vital, the brand has revamped its online presence to complement its physical store. Tani noted, “Digital is an essential part of our strategy. We are investing in our online platform to ensure that the Ginori experience is accessible to everyone, regardless of their location.” This dual approach of enhancing physical and digital touchpoints is critical to capturing the attention of today’s consumers.
A notable aspect of Ginori 1735’s lifestyle transition is its commitment to sustainability. In recent years, consumers have become increasingly conscious of the environmental impact of their purchases. Tani stated, “Sustainability is at the core of our product development. We are exploring eco-friendly materials and production processes to ensure that our products not only embody luxury but also respect the planet.” This commitment to sustainability positions Ginori 1735 favorably in a market where consumers are seeking brands that align with their values.
The brand’s strategic move into the lifestyle sector is also evident in its collaborations with contemporary designers and artists. These partnerships bring a fresh perspective to Ginori 1735’s offerings, incorporating modern aesthetics while honoring the brand’s heritage. Tani expressed excitement about these collaborations, stating, “Working with innovative designers allows us to push the boundaries of what porcelain can be, and it helps us stay relevant in a competitive market.”
As Ginori 1735 navigates this new chapter, the brand remains focused on its core principles of craftsmanship and quality. Tani emphasized, “While we are expanding into lifestyle, our commitment to excellence remains unchanged. Each piece still undergoes the same meticulous process that has defined us for centuries.” This dedication to quality assures customers that they are investing in timeless pieces that will endure.
In conclusion, Ginori 1735’s strategic entry into the lifestyle market signifies a thoughtful evolution of a brand steeped in history. By redesigning its flagship store and expanding its product offerings, the brand aims to create a more inclusive experience for consumers seeking luxury and artistry in their everyday lives. As the retail landscape continues to shift, Ginori 1735 illustrates that heritage and modernity can coexist harmoniously, paving the way for a successful future in the lifestyle sector.
luxury, lifestyle, Ginori1735, retail, ItalianCraftsmanship