Kurt Geiger Deploys Omnichannel POS Across 70+ U.S. and UK Stores
In an increasingly competitive retail landscape, the ability to offer seamless shopping experiences is paramount. Kurt Geiger, the renowned footwear and accessories brand, has taken a significant step forward by rolling out a mobile-based NewStore Omnichannel POS across more than 70 stores in the U.S. and the UK. This strategic move not only enhances customer service but also aligns with the evolving expectations of today’s consumers.
The NewStore Omnichannel POS offers a myriad of functionalities that empower store associates to cater to customers in a more personalized and efficient manner. With this new system, associates can complete transactions directly on the sales floor, which reduces wait times and enhances the overall shopping experience. This capability is particularly valuable during peak shopping periods, where efficiency is crucial.
Moreover, the omnichannel system allows for “endless aisle” capabilities. This means that if a customer is looking for a specific item that is out of stock in the store, associates can quickly check inventory across other locations or online. This not only saves time for the customer but also increases the likelihood of a sale that might otherwise have been lost due to stock limitations. For example, if a customer wants a specific pair of shoes that are unavailable in their local store, they can be informed instantly about availability in another store or online, allowing for swift purchasing decisions.
Additionally, the deployment includes functionalities for ship-to-store, Buy Online Pick Up In Store (BOPIS), and Buy Online Return In Store (BORIS) transactions. These options cater to the modern shopper’s desire for convenience and flexibility. BOPIS, in particular, has seen a surge in popularity, especially post-pandemic, as consumers appreciate the efficiency of purchasing online and picking up their items without the hassle of shipping delays. Kurt Geiger’s ability to offer this service positions it favorably against competitors who may not yet have adopted such practices.
The integration of the NewStore platform into Kurt Geiger’s retail strategy reflects a broader trend in the retail sector towards omnichannel solutions. Retailers are increasingly recognizing that consumers do not shop in silos; they expect a cohesive experience whether they are shopping online or in-store. According to a report by Harvard Business Review, 73% of consumers use multiple channels during their shopping journey, highlighting the necessity for brands to adapt to these behaviors.
The choice of NewStore as a partner for this initiative is also noteworthy. NewStore’s platform is designed for mobile-first retail, which aligns well with the growing preference for mobile shopping. As more consumers leverage mobile devices for browsing and purchasing, having a POS system that is optimized for mobile can significantly enhance the customer experience.
Kurt Geiger’s commitment to innovation and customer satisfaction is evident in this rollout. By equipping store associates with advanced tools, the brand is not only improving operational efficiency but also fostering a more engaging shopping environment. The personal touch that associates can now offer, supported by technology, makes for a more enjoyable experience for customers, which can lead to increased loyalty and repeat business.
Moreover, the deployment is timely as the retail sector grapples with the challenges posed by changing consumer behaviors and preferences. The pandemic accelerated the shift towards online shopping, and brands that adapt quickly to these changes stand to gain a competitive advantage. By investing in an omnichannel POS system, Kurt Geiger is signaling to its customers that it is ready to meet their needs, both now and in the future.
In conclusion, Kurt Geiger’s deployment of the NewStore Omnichannel POS across its U.S. and UK stores marks a pivotal moment in its retail strategy. By enhancing the shopping experience through mobile technology and offering a variety of purchasing options, the brand is not only positioning itself as a leader in the footwear and accessories market but also setting a benchmark for other retailers to follow. As consumer expectations continue to evolve, brands that prioritize convenience, efficiency, and personalization will undoubtedly thrive.
omnichannel retail, Kurt Geiger, NewStore, retail technology, customer experience