The BoF Podcast | Bethann Hardison: Model, Mother, Agent, and Advocate
In a recent episode of The Business of Fashion (BoF) Podcast, the legendary Bethann Hardison shared her insights on the fashion industry alongside British-Jamaican designer Bianca Saunders. The conversation, which took place at BoF VOICES 2024, delved into Hardison’s remarkable career journey, highlighting her roles as a model, mother, agent, and advocate, while also addressing the current state of the fashion industry.
Bethann Hardison’s career in the fashion world spans decades, and her impact is immeasurable. As a pioneering Black model in the 1960s and 1970s, Hardison broke barriers and paved the way for future generations of models of color. Her work as a model not only graced the pages of top fashion magazines but also challenged industry norms and standards of beauty.
Transitioning from modeling to talent management, Hardison founded The Hardison Agency in 1984, where she represented a diverse roster of models, including Naomi Campbell, Iman, and Tyson Beckford. Through her agency, she continued to champion diversity and inclusivity in an industry that has often struggled with representation.
Beyond her work in talent management, Hardison is a vocal advocate for diversity and racial equality in fashion. In 2014, she launched the “Balance Diversity” campaign, which called out designers and fashion houses for their lack of diversity on the runways. Her advocacy has sparked important conversations and pushed the industry to address its shortcomings in terms of representation.
During her conversation with Bianca Saunders at BoF VOICES 2024, Hardison shared her thoughts on the current state of the fashion industry. From the impact of social media and technology to the need for greater diversity and sustainability, Hardison’s insights shed light on the challenges and opportunities facing the industry today.
As the fashion industry continues to evolve, Bethann Hardison’s voice remains a powerful and influential force for change. Her commitment to diversity, inclusivity, and social justice serves as a reminder of the importance of using one’s platform for positive impact.
In conclusion, Bethann Hardison’s journey from model to mother, agent, and advocate is a testament to the power of perseverance, passion, and purpose in the fashion industry. Her legacy serves as an inspiration for future generations of fashion professionals and reinforces the importance of diversity and representation in shaping a more inclusive and equitable industry.
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