The BoF Podcast | Modest Fashion at a Crossroads
In recent years, modest fashion has experienced a notable surge, capturing the attention of both consumers and industry leaders alike. This niche, which encompasses clothing that adheres to certain cultural or religious standards of modesty, has emerged as a significant trend within the broader fashion landscape. At the forefront of this conversation is the BoF Podcast, where Linda Anggrea of Modinity, Kareem Türe of Modanisa, and Rabia Zargarpur of Rabia Z joined Imran Amed at BoF CROSSROADS 2025 to explore the global rise of modest fashion, its cultural significance, and its commercial future.
The rise of modest fashion is not merely a fleeting trend; it represents a transformative shift in how the fashion industry perceives and caters to diverse consumer needs. Linda Anggrea highlighted that modish clothing should not be synonymous with dowdiness. Brands are increasingly recognizing the importance of offering stylish, contemporary options that also align with the values of those who prioritize modesty. By blending aesthetics with adherence to cultural norms, modest fashion is carving out a unique space in the market.
Kareem Türe, CEO of Modanisa, a leader in online modest fashion retail, emphasized the vast potential of this market. According to Türe, modest fashion is not limited to specific regions but is rapidly gaining traction on a global scale. The surge in demand is partly attributed to the increasing visibility of Muslim women in various sectors, including fashion and business. As these women assert their identities and preferences, brands are responding by creating collections that resonate with their values.
Türe also pointed out that the modest fashion market has expanded beyond traditional boundaries, attracting a diverse audience. This shift is evident in the collaborations between mainstream brands and modest fashion influencers. High-profile partnerships have helped normalize modest attire in everyday fashion conversations, showcasing that style and modesty can coexist harmoniously.
Rabia Zargarpur, founder of Rabia Z, brought attention to the cultural significance behind modest fashion. For many, these clothing choices go beyond personal preference; they are deeply intertwined with identity and heritage. Zargarpur advocates for the importance of representation in fashion, arguing that when consumers see themselves reflected in brands, they are more likely to engage and invest. This cultural context is essential for brands aiming to connect authentically with their audience.
As the discussion progressed, the panelists addressed the commercial future of modest fashion. The economic potential of this market is substantial, with estimates suggesting that it could be worth billions in the coming years. However, the challenge lies in maintaining authenticity while scaling operations. Brands must stay true to their roots and ensure that their messaging resonates with their target audience.
One key takeaway from the conversation was the need for continuous innovation. Fashion is an industry that thrives on fresh ideas and new perspectives. As modest fashion continues to grow, brands must evolve to meet changing consumer preferences without losing sight of the core values that define modesty. This requires a delicate balance between creativity and cultural sensitivity.
Sustainability is another important factor in the modest fashion conversation. Consumers today are increasingly conscious of the environmental impact of their purchasing decisions. Brands that prioritize ethical production practices and sustainability will likely resonate more with their audience. As Zargarpur noted, the future of fashion lies not only in style but also in responsibility.
Moreover, the panelists discussed the role of technology in shaping the modest fashion landscape. Social media platforms have become vital tools for brands to engage with their audience and showcase their offerings. Influencer marketing, in particular, has proven effective in reaching a broader demographic. Modest fashion influencers have the power to sway purchasing decisions and drive brand loyalty, making them invaluable assets in today’s digital age.
In conclusion, the BoF Podcast discussion highlighted that modest fashion stands at a critical juncture. With its global rise and cultural significance, the commercial future of this market is promising, provided that brands remain authentic and innovative. As the fashion industry continues to evolve, modest fashion will play an increasingly prominent role in shaping the narrative of inclusivity and diversity. The insights shared by Linda Anggrea, Kareem Türe, and Rabia Zargarpur underscore the importance of understanding both the cultural and economic dimensions of this growing market, ensuring that the modest fashion movement continues to thrive.
modestfashion, fashionindustry, culturaldiversity, sustainability, BoFPodcast