The BoF Podcast | Satoshi Kuwata Is on Lifelong Search for Balance
In a world where fashion often oscillates between extremes, Satoshi Kuwata stands out as a beacon of equilibrium. As the founder of Setchu and the 2023 winner of the prestigious LVMH Prize, Kuwata’s approach to design transcends traditional boundaries, blending the influences of both Eastern and Western aesthetics. In a recent episode of The Business of Fashion (BoF) Podcast, Kuwata sat down with BoF founder and CEO Imran Amed to explore his design philosophy and the intricate balance he seeks in his work.
Kuwata’s journey into the world of fashion began in Japan, where he was immersed in a rich culture of craftsmanship and artistry. He describes his upbringing as one steeped in value for tradition, which has significantly shaped his design approach. “The essence of Japanese design lies in its subtleties,” Kuwata explains. “It’s about harmony and the invisible threads that connect elements.” This perspective is evident in his collections, where every piece reflects an understanding of the nuances between simplicity and complexity.
However, Kuwata’s quest for balance is not limited to traditional Japanese aesthetics. He recognizes the profound influence of Western fashion and culture, which has also played a pivotal role in his creative development. His experiences in Europe, particularly during his time studying in London, introduced him to a myriad of styles and philosophies. “The West challenges you to be bold and expressive,” he notes. This fusion of influences is what makes Kuwata’s work so compelling. He is not merely borrowing elements from different cultures; he is weaving them into a cohesive narrative that speaks to a global audience.
One of the hallmarks of Kuwata’s philosophy is the idea of ‘Setchu’, which translates to ‘mixing’ or ‘blending’. This concept encapsulates his desire to create designs that harmonize different cultural elements. “Fashion should not be a monologue but a dialogue between cultures,” he asserts. This belief is particularly relevant in today’s globalized world, where consumers are increasingly seeking authenticity and connection in the brands they support.
During the podcast, Kuwata shared insights into the creative process behind his collections. He emphasizes the importance of storytelling in fashion design. Each collection tells a story that reflects not just aesthetic choices but also personal experiences and cultural narratives. For instance, his award-winning collection for the LVMH Prize was inspired by the juxtaposition of urban and rural life in Japan. By drawing on these contrasting inspirations, Kuwata creates pieces that resonate on multiple levels, inviting the wearer to engage with the garment’s deeper meaning.
Kuwata also acknowledges the challenges faced by designers in maintaining a balanced approach. The fashion industry is notorious for its rapid pace and often superficial trends. “It’s easy to get swept away by the latest fad,” he warns. Instead, he advocates for a thoughtful approach to design, one that prioritizes sustainability and ethical practices. By focusing on quality over quantity, Kuwata aims to create pieces that withstand the test of time, both in terms of style and durability.
The discussion then shifted to the role of technology in modern fashion. Kuwata recognizes that while technology can enhance creativity and accessibility, it can also create a disconnect with traditional craftsmanship. He believes that finding a balance between innovation and heritage is crucial for the future of fashion. “We must not forget the hands that create,” he emphasizes, highlighting the importance of preserving artisanal skills in an increasingly automated industry.
As Kuwata continues his lifelong search for balance, he remains committed to fostering dialogue between cultures through his work. His vision is not just about creating beautiful clothing; it’s about building bridges between different worlds. “Fashion is a universal language,” he concludes. “It can bring us together if we allow it to.”
In a time when the fashion industry is grappling with issues of identity, representation, and sustainability, Kuwata’s philosophy offers a refreshing perspective. His dedication to blending Eastern and Western influences serves as a reminder that true innovation often lies in the convergence of diverse ideas. By prioritizing balance, Kuwata not only enriches his own designs but also contributes to a broader conversation about the future of fashion.
As listeners tune in to this enlightening episode of The BoF Podcast, they are invited to reflect on their own perceptions of balance in fashion and beyond. In a world that often feels divided, Kuwata’s journey is a testament to the power of understanding and collaboration.
Satoshi Kuwata’s exploration of balance is a call to action for designers and consumers alike to embrace diversity in fashion. By recognizing the value of different cultural narratives, we can all contribute to a more inclusive and enriched fashion landscape.
fashion, SatoshiKuwata, designphilosophy, balance, Setchu