3 Questions with CI&T’s Melissa Minkow: 2025 has Proven the Need for Supply Chain Resilience, Data Modernization
In the rapidly changing world of retail, the first half of 2025 has underscored the importance of supply chain resilience and the need for data modernization. To explore these crucial topics, we turn to Melissa Minkow, the Global Director of Retail Strategy at CI&T, who brings a wealth of knowledge to the table. In a recent conversation, she provided insights into how retailers can navigate the current landscape effectively.
Question 1: What major challenges have retailers faced in 2025 that highlight the need for supply chain resilience?
Retailers have encountered a multitude of challenges this year, primarily centered around disruptions in supply chains. The lingering effects of the pandemic, geopolitical tensions, and natural disasters have all contributed to a volatile environment where product availability is far from guaranteed. Melissa Minkow notes that in 2025, we have seen significant delays in shipping, rising costs of materials, and fluctuating consumer demand.
For instance, a recent report indicated that shipping costs have increased by over 20% compared to the previous year, placing additional pressure on retailers to manage their operations more effectively. The ability to anticipate and respond to these disruptions has become a critical competitive advantage. Retailers who invested in technology and data analytics prior to these challenges have fared better, as they are able to make informed decisions quickly.
Minkow emphasizes that retailers must adopt a more agile approach to supply chain management. This includes diversifying suppliers, investing in local production, and leveraging predictive analytics to forecast demand accurately. Companies that can pivot quickly in response to market changes are more likely to maintain customer loyalty and profitability in the long run.
Question 2: How does data modernization play a role in enhancing supply chain resilience?
Data modernization is crucial for retailers aiming to enhance their supply chain resilience. As businesses collect vast amounts of data, the challenge lies in effectively analyzing and utilizing that information. Minkow explains that modernizing data infrastructure allows retailers to harness real-time analytics, which is essential for making timely decisions.
For example, retailers can use data to track inventory levels across different locations and identify potential shortages before they impact sales. By integrating advanced technologies such as artificial intelligence and machine learning, businesses can optimize their supply chains and reduce waste. This not only leads to cost savings but also minimizes the risk of stockouts and overstock situations.
Moreover, data modernization facilitates better collaboration between retailers and their suppliers. By sharing insights and forecasts, companies can align their operations more closely, resulting in a more resilient supply chain. In an environment where uncertainty is the norm, having access to accurate and timely data becomes a cornerstone of effective supply chain management.
Question 3: What strategies should retailers adopt to prepare for future disruptions?
Preparing for future disruptions requires a proactive mindset and a willingness to invest in technology and processes. Minkow suggests that retailers should implement a multi-faceted strategy that encompasses both short-term and long-term initiatives.
In the short term, retailers should focus on enhancing their supply chain visibility. This means utilizing tools that provide insights into every stage of the supply chain, from sourcing to delivery. By having a clear view of operations, retailers can quickly identify bottlenecks and address issues as they arise.
On a longer-term basis, Minkow advocates for a shift towards sustainable practices. As consumers increasingly prioritize sustainability, retailers that adopt environmentally friendly practices will not only appeal to their customer base but also mitigate risks associated with supply chain disruptions. For instance, sourcing materials from sustainable suppliers can reduce dependence on volatile markets and enhance brand reputation.
Additionally, retailers should consider investing in training and development for their teams. Equipping employees with the skills to navigate complex supply chain challenges will strengthen the organization as a whole. As the retail landscape continues to evolve, adaptability and knowledge will be key assets.
Conclusion
The first half of 2025 has indeed highlighted the critical need for supply chain resilience and data modernization in the retail sector. As Melissa Minkow insightfully pointed out, retailers must remain agile and proactive to thrive amid ongoing challenges. By investing in technology, enhancing supply chain visibility, and committing to sustainable practices, businesses can not only survive but thrive in an unpredictable environment.
In a world where change is the only constant, the strategies retailers adopt today will define their success tomorrow. By prioritizing resilience and modernization, the retail industry can build a stronger foundation for the future.
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