Boardriders Debuts Quiksilver Mobile App in 7 European Markets
Boardriders, the parent company of iconic surf and lifestyle brands such as Billabong and Roxy, has taken a significant step towards enhancing customer engagement with the launch of its new Quiksilver mobile app. This strategic initiative is set to make waves across Europe, as the app rolls out in seven key markets: France, Germany, Italy, the Netherlands, Spain, Switzerland, and the UK.
The Quiksilver app is not just another retail tool; it represents a comprehensive approach to modern shopping experiences. Developed in collaboration with NewStore, this app aims to redefine how consumers interact with the Quiksilver brand, offering features that blend convenience and engagement.
One of the standout features of the app is its dynamic push notifications. This functionality allows Quiksilver to send timely updates and personalized offers directly to users’ smartphones. For instance, if a customer has shown interest in a specific product category, such as board shorts or surf gear, they can receive notifications about new arrivals or exclusive discounts tailored to their preferences. This level of customization is crucial in todayโs retail environment, where consumers expect brands to understand their needs and provide relevant information.
Moreover, the app includes immersive product lookbooks that allow users to browse through the latest collections in a visually appealing format. These lookbooks are designed to inspire and engage customers by showcasing products in real-life scenarios, such as surfing on a beach or relaxing at a seaside resort. This enhances the shopping experience, making it not just about purchasing items but also about enjoying the lifestyle that Quiksilver represents.
The Quiksilver app also integrates seamless loyalty programs, which are increasingly important in retaining customers in a competitive market. Users can easily track their points, rewards, and exclusive offers through the app. This integration simplifies the loyalty process and encourages repeat purchases, a vital factor for any retail brand looking to foster long-term relationships with its customers.
In addition to these features, the app stands out for its customizable integrations. This flexibility allows Quiksilver to enhance app functionality without the need for complex development processes. For example, if the brand decides to introduce a new feature or update an existing one, it can do so quickly and efficiently, ensuring that the app remains fresh and relevant. This agility is essential in todayโs fast-paced retail landscape, where consumer preferences can shift rapidly.
The launch of the Quiksilver app comes at a time when mobile shopping is on the rise. According to recent statistics, mobile commerce accounted for nearly 73% of total e-commerce sales in 2022, and this trend shows no signs of slowing down. By investing in a mobile app, Quiksilver is positioning itself to capture a larger share of this growing market, making it easier for consumers to shop anytime, anywhere.
Moreover, the app aligns with broader trends in retail where brands are increasingly moving towards direct-to-consumer models. By offering a dedicated platform for their products, Quiksilver can enhance its connection with customers, bypassing traditional retail channels. This direct engagement allows for better customer insights, enabling the brand to refine its offerings based on consumer behavior and preferences.
The decision to debut the app in seven European countries is strategic, as these markets are known for their strong surfing culture and affinity for outdoor lifestyle brands. France, Germany, and Spain, in particular, have vibrant beach and surfing communities, making them ideal locations for Quiksilver to engage with its target audience. By launching the app in these key markets, Boardriders aims to solidify Quiksilver’s position as a leading brand in the surf and lifestyle segment.
In conclusion, the introduction of the Quiksilver mobile app represents a significant advancement in Boardridersโ strategy to enhance customer engagement and streamline the shopping experience. With features such as dynamic push notifications, immersive lookbooks, and seamless loyalty integrations, the app is poised to transform how consumers interact with the Quiksilver brand. As mobile commerce continues to grow, this initiative positions Quiksilver for success in the competitive retail landscape of Europe.
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