Nike Launches New Fitness Brand With Kim Kardashianโs Skims In a strategic move that has …
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Athletic Apparel
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- Athletic ApparelFashion RetailMarketing ServicesSports Retail
Case Study | Fashionโs New Rules For Sports Marketing
Case Study | Fashionโs New Rules For Sports Marketing In recent years, the intersection of …
- Athletic ApparelB2B E-commerceConsumer GoodsRetail Management
Lululemon shares tumble 20% as it cuts full-year guidance, citing ‘dynamic macroenvironment’
by Priya Kapoorby Priya KapoorLululemon Shares Tumble 20% After Cutting Full-Year Guidance Amid “Dynamic Macroenvironment” In a turn of …
- Athletic ApparelConsumer GoodsCorporate CommunicationsEnvironmental SustainabilityRetail Marketing
Nike taps McDonaldโs exec for chief communications officer
by David Chenby David ChenNike Taps McDonaldโs Exec for Chief Communications Officer In a significant move that signals a …
- Apparel and AccessoriesApparel and FootwearAthletic ApparelRetail Strategy
Under Armour nears the end of SKU reduction, turns focus to premium products
by Priya Kapoorby Priya KapoorUnder Armour Nears the End of SKU Reduction, Turns Focus to Premium Products Under Armour, …
- Athletic ApparelSports ManagementSports MarketingSports RetailWomen's Sports
Former LPGA golfer Michelle Wie West invests in women’s sports company Togethxr
by Nia Walkerby Nia WalkerMichelle Wie West Invests in Womenโs Sports Company Togethxr Former LPGA golfer Michelle Wie West …
- AthleisureAthletic ApparelFashion RetailSportswear Retail
Nike Forms New Team for Secretive Brand With Kim Kardashian
by Nia Walkerby Nia WalkerNike Forms New Team for Secretive Brand With Kim Kardashian In a surprising yet strategic …
- Apparel and FootwearAthletic ApparelInfluencer MarketingSustainability in RetailYouth Fashion
Nike is still winning the teen market
by Nia Walkerby Nia WalkerNike is Still Winning the Teen Market In the dynamic world of retail, where consumer …
- ActivewearAthletic ApparelCelebrity CollaborationsE-commerceFashion Retail
Nike Partners with Skims to Produce Sculpting Activewear
Nike Partners with Skims to Produce Sculpting Activewear In a striking collaboration that blends innovation …