The Aqua-for You Page: How a Skin Balm Captivated Gen-Z Without Traditional Advertising In a …
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Beauty and Personal Care
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- Accessories RetailB2B E-commerceBeauty and Personal CareEnvironmental SustainabilityHair Care
The Indie Beauty Brands Transforming Africa’s Hair Care Market
by Priya Kapoorby Priya KapoorThe Indie Beauty Brands Transforming Africa’s Hair Care Market In recent years, the African continent …
- B2B E-commerceBeauty and Personal CareBrand ManagementConsumer GoodsDigital Marketing
Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men
Unilever Acquires Dr. Squatch: Valuing Viral Marketing to Gen Z Men In a strategic move …
- Beauty and Personal CareConsumer GoodsDigital MarketingMen's Grooming
Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men
Unilever Acquires Dr. Squatch: Capitalizing on Viral Marketing to Gen Z Men In a strategic …
- B2B E-commerceBeauty and Personal CareRetail Strategy
Amazon’s Premium Beauty Push May Be a Buffer Against Trump’s Tariffs
by David Chenby David ChenAmazon’s Premium Beauty Push May Be a Buffer Against Trump’s Tariffs As e-commerce continues to …
- Alcoholic BeveragesBeauty and Personal CareConsumer GoodsEnvironmental SustainabilityStartup Challenges
The dos and don’ts of rebranding in 2025
The Dos and Don’ts of Rebranding in 2025 In 2025, rebranding has become a vital …
- B2B E-commerceBeauty and Personal CareConsumer BehaviorEnvironmental SustainabilityMarketing and Branding
Customers Want Beauty Brands to Prove Their Worth
Customers Want Beauty Brands to Prove Their Worth In an industry where aesthetics reign supreme, …
- Beauty and Personal CareBeauty TechnologyDiversity and InclusionOrganic and Sustainable ProductsSkincare
Akt London, Yse Beauty and Ruka Are the Winners of The Business of Beauty Global Awards Breakthrough Track
Akt London, Yse Beauty and Ruka: The Winners of The Business of Beauty Global Awards …
- BeautyBeauty and CosmeticsBeauty and Personal Care
The Business of Beauty Global Forum: Connection in the Age of Disruption
by David Chenby David ChenThe Business of Beauty Global Forum: Connection in the Age of Disruption The Business of …
- Beauty and CosmeticsBeauty and Personal CareMen's Grooming
Dr. Squatch SVP Says Sydney Sweeney Bathwater-Infused Soap Wasn’t Just a Viral Gimmick
by David Chenby David ChenDr. Squatch SVP Says Sydney Sweeney Bathwater-Infused Soap Wasn’t Just a Viral Gimmick In the …