The BoF Podcast | Glenn Martens: โSocial Media Has Turned Fashion into the Hunger Gamesโ …
Category:
Brand Management
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- AdvertisingB2B E-commerceBrand ManagementDigital MarketingSocial Media Marketing
Are Influencers Losing Value or is Your Business Leaving Impact on the Table?
by Nia Walkerby Nia WalkerAre Influencers Losing Value or is Your Business Leaving Impact on the Table? In the …
- B2B E-commerceBrand ManagementFashion RetailHome Goods RetailRetail Strategy
The Weekly Closeout: Bed Bath & Beyond battles California and Guess to go private
by David Chenby David ChenThe Weekly Closeout: Bed Bath & Beyond Battles California and Guess to Go Private In …
- B2B E-commerceBrand ManagementConsumer GoodsPet Health and WellnessPet Retail
PetSmart hires former Walmart exec as chief commercial officer
by Nia Walkerby Nia WalkerPetSmart Appoints Former Walmart Executive as Chief Commercial Officer In a strategic move to enhance …
- B2B E-commerceBrand ManagementConsumer GoodsEnvironmental SustainabilityTechnology in Retail
Listen Now: The Trust Deficit โ Brand Transparency & the New Rules of Retail
by David Chenby David ChenListen Now: The Trust Deficit โ Brand Transparency & the New Rules of Retail In …
- B2B E-commerceBeauty and Personal CareBrand ManagementConsumer GoodsDigital Marketing
Unilever acquires Dr. Squatch, valuing brandโs viral marketing to Gen Z men
Unilever Acquires Dr. Squatch: Valuing Viral Marketing to Gen Z Men In a strategic move …
- Brand ManagementConsumer EngagementFashion RetailInfluencer MarketingTechnology Retail
BoF Live | Rethinking Success Metrics for Brand Ambassadors
by Priya Kapoorby Priya KapoorBoF Live | Rethinking Success Metrics for Brand Ambassadors In the dynamic world of retail …
- B2B E-commerceBrand ManagementDigital MarketingLuxury GoodsWatches and Horology
How to Revive a Sleeping Beauty Watch Brand
by Nia Walkerby Nia WalkerHow to Revive a Sleeping Beauty Watch Brand The realm of high-end horology often feels …
- Brand ManagementCustomer Experience ManagementEmployee EngagementRetail MarketingSocial Media Marketing
Retail: Why you Should Include Your Employees in Your Marketing
by Nia Walkerby Nia WalkerRetail: Why You Should Include Your Employees in Your Marketing In the fast-paced world of …
- Apparel and AccessoriesApparel and FootwearBrand ManagementE-commerceEnvironmental Sustainability
Dr Martens names former Adidas exec as new chief brand officer
by Priya Kapoorby Priya KapoorDr Martens Appoints Former Adidas Executive Carla Murphy as New Chief Brand Officer In a …