BoF Masterclass | The Complete Guide to Communicating Value to Shoppers In todayโs competitive retail …
Category:
Brand Management
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- Brand ManagementBrick-and-Mortar RetailCustomer ServiceE-commerceLoyalty Programs
Four Ways to Turn Transactions into Customer Relationships that Last
Four Ways to Turn Transactions into Customer Relationships that Last In the competitive landscape of …
- Brand ManagementCustomer EngagementCustomer PersonalizationDigital Innovation
Brands are seeing an influx of traffic from ChatGPT and Google Gemini
by Priya Kapoorby Priya KapoorNavigating the Surge: Brands Harnessing Traffic from ChatGPT and Google Gemini In the ever-changing landscape …
- Brand ManagementDigital Innovation
DTC Briefing: Mack Weldon kicks off 2025 with a new TV campaign after rebuilding its digital marketing strategy
by David Chenby David ChenRevamping for Success: Mack Weldon’s Strategic Shift Towards Growth Mack Weldon, the renowned direct-to-consumer (DTC) …
- Brand ManagementConsumer Behavior
Lululemon Regains Momentum on Strong Holiday Sales
by Nia Walkerby Nia WalkerLululemon Regains Momentum on Strong Holiday Sales Lululemon Athletica Inc. has recently announced a significant …
- Brand ManagementFashion Recruitment
Brunello Cucinelliโs Revenues Rose 12% in 2024, Sees โVery Strongโ Profits
by David Chenby David ChenBrunello Cucinelliโs Revenues Rose 12% in 2024, Sees โVery Strongโ Profits Italian luxury fashion house …
- Brand ManagementLabor RelationsSports SponsorshipWomen Empowerment
Op-Ed | How Female Athletes Are Shaping the Future of Business
Op-Ed | How Female Athletes Are Shaping the Future of Business In a recent op-ed …
- Brand ManagementFashion Recruitment
Announcing Club L London and Aligne to BoF Careers
by David Chenby David ChenAnnouncing Club L London and Aligne to BoF Careers Check out this weekโs new partners …
- Brand ManagementFashion Recruitment
Announcing Club L London and Aligne to BoF Careers
by Nia Walkerby Nia WalkerIntroducing Club L London and Aligne on BoF Careers Check out this weekโs new partners …
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Pradaโs Strategy for Thriving in a Luxury Downturn In the ever-competitive landscape of luxury fashion, …