Prada’s Strategy for Thriving in a Luxury Downturn In the ever-competitive landscape of luxury fashion, …
Category:
Brand Management
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- Brand ManagementLabor RelationsTrademark Law
Superdry settles trademark dispute with Manchester City
Superdry Settles Trademark Dispute with Manchester City Superdry, the renowned British clothing brand, recently found …
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Reebok’s US Operations Acquired by Galaxy Universal: A New Chapter for the Brand Reebok, the …
- Brand ManagementDigital Innovation
How Walmart’s latest brand refresh reinforces bigger digital ambitions
by David Chenby David ChenWalmart’s Latest Brand Refresh: Driving Digital Ambitions Forward Walmart, the retail giant, has recently unveiled …
- Brand ManagementBrand Strategy
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
by David Chenby David ChenCampaign Trail: Dollar Shave Club gets back to its disruptive roots Dollar Shave Club, the …
- Brand ManagementCustomer Engagement
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
Campaign Trail: Dollar Shave Club Returns to its Disruptive Roots Dollar Shave Club, the direct-to-consumer …
- Brand ManagementConsumer Behavior
Macy’s doubles down on its ‘three-brand portfolio’
by David Chenby David ChenMacy’s Strengthens Its Position with Three-Brand Portfolio Strategy Macy’s, the renowned American department store chain, …
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The Rebirth of Burberry: How ASAP Rocky’s Burberry Scarf Symbolizes the Journey Back to Authenticity …
- Brand ManagementFashion Recruitment
ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’
by Nia Walkerby Nia WalkerThe Resurgence of Burberry Scarves: ASAP Rocky and the Journey Back to Authenticity In the …
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Authentic Brands Group Appoints Matt Maddox, Former Wynn Resorts CEO, as President Authentic Brands Group, …