Messika: Redefining French Jewellery with a Modern Twist French jewellery brand Messika has carved a …
Category:
Brand Management
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- Brand ManagementFashion Recruitment
China’s Youngor Group Acquires Bonpoint
by Priya Kapoorby Priya KapoorChina’s Youngor Group Acquires Bonpoint In a strategic move that underscores the growing influence of …
- Brand ManagementIntellectual Property
Birkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art
by David Chenby David ChenBirkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art The renowned footwear company, Birkenstock, …
- Brand ManagementConsumer Behavior
The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?
by Priya Kapoorby Priya KapoorThe Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top? …
- Brand ManagementDisaster Relief
LA Brands Pause Business as Usual for Wildfire Relief
by Priya Kapoorby Priya KapoorLA Brands Pause Business as Usual for Wildfire Relief The recent devastating wildfires in California …
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Half of U.S. Consumers: The Silent Brand Supporters In the realm of consumer behavior, loyalty …
- Brand ManagementCustomer Engagement
Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season
Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season As …
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Ugg Brings Back ‘Feel House’ Concept with Post Malone If any brand knows the power …
- Brand ManagementConsumer Behavior
From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,900 Target Stores
by Priya Kapoorby Priya KapoorFrom Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,900 Target Stores If …
- Brand ManagementSports Sponsorship
E.l.f. Leans into Sports Fandom with Holiday Campaign Debuting During Macy’s Parade
E.l.f. Cosmetics Scores Big with Sports-Themed Holiday Campaign E.l.f. Cosmetics is setting the stage for …