Brands Shift Focus to Creative Partnerships with Viral Accounts like SubwayTakes In a rapidly changing …
Category:
Brand Strategy
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- B2B E-commerceBrand StrategyCreative ServicesMarketing and AdvertisingRetail Management
Very Group’s HelloStudio brings in former Target exec to lead creative direction
by David Chenby David ChenVery Group’s HelloStudio Appoints Former Target Exec Beth Lowry as New Head of Creative Direction …
- Brand StrategyConsumer EngagementRetail MarketingRetail TechnologyVisual Merchandising
Creating emotional connections through retail POP displays
Creating Emotional Connections Through Retail POP Displays In the competitive landscape of retail, Point of …
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Prada’s Strategy for Thriving in a Luxury Downturn In the ever-competitive landscape of luxury fashion, …
- Brand StrategyDigital Innovation
China Reportedly Considering Plan To Sell TikTok US to Elon Musk
by Priya Kapoorby Priya KapoorChina Reportedly Considering Plan To Sell TikTok US to Elon Musk In a surprising turn …
- Brand ManagementBrand Strategy
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
by David Chenby David ChenCampaign Trail: Dollar Shave Club gets back to its disruptive roots Dollar Shave Club, the …
- Brand StrategyCustomer Engagement
Macy’s doubles down on its ‘three-brand portfolio’
by Priya Kapoorby Priya KapoorMacy’s Strengthening Its Position with a ‘Three-Brand Portfolio’ Strategy Macy’s, the renowned American department store …
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Authentic Brands Group Appoints Matt Maddox, Former Wynn Resorts CEO, as President Authentic Brands Group, …
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Authentic Brands Group Appoints Matt Maddox, Former Wynn Resorts CEO, as President Authentic Brands Group …
- Brand StrategyConsumer Behavior
Why creators’ pushback against Honey is about more than skimmed affiliate revenue
The Impact of Honey’s Skimmed Affiliate Revenue on Creators Affiliate marketing has long been a …
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