Pradaโs Strategy for Thriving in a Luxury Downturn In the ever-competitive landscape of luxury fashion, …
Category:
Brand Strategy
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- Brand StrategyDigital Innovation
China Reportedly Considering Plan To Sell TikTok US to Elon Musk
by Priya Kapoorby Priya KapoorChina Reportedly Considering Plan To Sell TikTok US to Elon Musk In a surprising turn …
- Brand ManagementBrand Strategy
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
by David Chenby David ChenCampaign Trail: Dollar Shave Club gets back to its disruptive roots Dollar Shave Club, the …
- Brand StrategyCustomer Engagement
Macyโs doubles down on its โthree-brand portfolioโ
by Priya Kapoorby Priya KapoorMacyโs Strengthening Its Position with a โThree-Brand Portfolioโ Strategy Macy’s, the renowned American department store …
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Authentic Brands Group Appoints Matt Maddox, Former Wynn Resorts CEO, as President Authentic Brands Group, …
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Authentic Brands Group Appoints Matt Maddox, Former Wynn Resorts CEO, as President Authentic Brands Group …
- Brand StrategyConsumer Behavior
Why creatorsโ pushback against Honey is about more than skimmed affiliate revenue
The Impact of Honey’s Skimmed Affiliate Revenue on Creators Affiliate marketing has long been a …
- Brand StrategyDigital InnovationRetail Returns
Modern Retail Rundown: J.C. Penney merges with Sparc, Amazonโs new retail ad service & Target doubles down on wellness
by Priya Kapoorby Priya KapoorModern Retail Rundown: J.C. Penney Merges with Sparc, Amazonโs New Retail Ad Service & Target …
- Brand StrategyConsumer Behavior
Spent too much this holiday season? Here are steps you can take to avoid a repeat next year
by Priya Kapoorby Priya KapoorHow to Avoid Overspending Next Holiday Season: Expert Tips The holiday season is known for …
- Brand StrategyConsumer Behavior
Nordstrom raises sales outlook after holiday season was better than feared
Nordstrom Raises Sales Outlook After Holiday Season Exceeds Expectations Nordstrom, the renowned American luxury department …
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