From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,900 Target Stores If …
Category:
Consumer Behavior
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- Consumer BehaviorCustomer Engagement
Three Things Consumers Value More than Price When Choosing a Brand
by Nia Walkerby Nia WalkerThree Things Consumers Value More than Price When Choosing a Brand Money isnโt the only …
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Struggling Kohlโs Snags Michaels CEO to Lead Company Kohlโs, the well-known department store retailer, is …
- Consumer BehaviorDigital Innovation
Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage
Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage As the holiday shopping season …
- Brand StrategyConsumer Behavior
From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari
From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari Pre-loved fashion is having …