Inside Pumaโs New Brand Positioning and Largest Global Campaign to Date In an ambitious move …
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Why Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About AI
by Priya Kapoorby Priya KapoorWhy Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About …
- Consumer ElectronicsDigital MarketingE-commerceFashion RetailSustainable Products
Consumer confidence stabilises as Gen Z gears up to spend
Consumer Confidence Stabilises as Gen Z Gears Up to Spend In March, consumer confidence showed …
- Experiential RetailFashion RetailSustainable Fashion
Topshop teases high street comeback with Soho treasure hunt
Topshop Teases High Street Comeback with Soho Treasure Hunt Topshop, the iconic British fashion retailer, …
- E-commerceFashion RetailSustainable Fashion
Data: Shein named fastest growing fashion retailer for 2024
by David Chenby David ChenShein Named Fastest Growing Fashion Retailer for 2024 In a remarkable shift within the global …
- Consumer EngagementDepartment StoresE-commerceFashion RetailMedia and Entertainment
Macyโs to Adapt Best-Seller About Department Store Icons into TV Series
Macyโs to Adapt Best-Seller About Department Store Icons into TV Series In a strategic move …
- Consumer GoodsDepartment StoresE-commerceFashion RetailMedia and Entertainment
Macyโs plots TV series on women who shaped department stores
by Nia Walkerby Nia WalkerMacyโs Plots TV Series on Women Who Shaped Department Stores In an innovative move that …
- Consumer GoodsE-commerceEntertainment RetailFashion RetailInfluencer Marketing
How Fashion Learned to Love The Real Housewives
by David Chenby David ChenHow Fashion Learned to Love The Real Housewives Bravoโs flagship franchise, The Real Housewives, has …
- Art and Fashion CollaborationsConsumer BehaviorCultural EconomyFashion RetailLuxury Fashion
Why Louis Vuitton Went Back to Murakami
Why Louis Vuitton Went Back to Murakami In the competitive landscape of luxury fashion, the …
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Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury?
Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury? In recent years, the luxury …