Are Influencers Losing Value or is Your Business Leaving Impact on the Table? In the …
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Social Media Marketing
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- Apparel and AccessoriesB2B E-commerceMarketing and AdvertisingSocial Media Marketing
JanSport bets on โweirdly relatableโ content for its TikTok-driven back-to-school campaign
by Priya Kapoorby Priya KapoorJanSport Bets on โWeirdly Relatableโ Content for Its TikTok-Driven Back-to-School Campaign As the back-to-school season …
- B2B E-commerceBrand StrategyDigital MarketingInfluencer MarketingSocial Media Marketing
Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots
Brands Shift Focus to Creative Partnerships with Viral Accounts like SubwayTakes In a rapidly changing …
- Brand ManagementCustomer Experience ManagementEmployee EngagementRetail MarketingSocial Media Marketing
Retail: Why you Should Include Your Employees in Your Marketing
by Nia Walkerby Nia WalkerRetail: Why You Should Include Your Employees in Your Marketing In the fast-paced world of …
- Customer Experience ManagementDigital MarketingE-commerceRetail TechnologySocial Media Marketing
Why the next era of social commerce relies on infrastructure, not influencers
by Priya Kapoorby Priya KapoorWhy the Next Era of Social Commerce Relies on Infrastructure, Not Influencers In recent years, …
- Coffee Supply Chain ManagementE-commerceSnack Food IndustrySocial Media MarketingTariffs and Trade Policy
Modern Retail Rundown: โLiberation Dayโ brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey
Modern Retail Rundown: โLiberation Dayโ Brings a Week of Tariffs Chaos, Plus a TikTok Check-In …