Joann Shoppers Shift Purchases to Michaels and Hobby Lobby
In recent months, Joann, a prominent name in the craft retail industry, has made headlines for its store closures, prompting a significant shift in consumer behavior. According to a survey conducted by Numerator, a data analytics firm, many loyal Joann shoppers are now turning to Michaels and Hobby Lobby for their crafting needs. This transition not only highlights the competitive landscape of the craft retail market but also raises questions about customer loyalty and brand resilience.
Joann’s recent downsizing has resulted in the closure of multiple stores across the country. While these decisions may have been strategically made to streamline operations and reduce costs, the impact on customers has been profound. The survey from Numerator indicates that 38% of Joann shoppers have switched to Michaels, while another 25% have opted for Hobby Lobby. These figures underscore a significant shift in the purchasing habits of craft enthusiasts who once relied heavily on Joann for their supplies.
Michaels and Hobby Lobby are reaping the benefits of this shift. Michaels, with its wide range of arts and crafts products, has positioned itself as a direct competitor to Joann. The retailer not only offers a diverse selection of crafting materials but also frequently provides promotions and discounts that attract budget-conscious shoppers. For instance, Michaels often runs sales on popular items such as yarn, scrapbook supplies, and seasonal decorations, making it an appealing alternative for those who are seeking value.
Hobby Lobby, on the other hand, has carved out a niche by emphasizing its extensive home decor offerings alongside crafting supplies. The chain often markets itself as a one-stop shop for both DIY projects and home embellishments. This dual focus allows Hobby Lobby to appeal to customers who may be interested in enhancing their living spaces while also pursuing creative hobbies. Moreover, Hobby Lobby’s commitment to customer service and a welcoming shopping environment has contributed to its growing popularity among former Joann shoppers.
The changes in consumer behavior are not just limited to a few percentage points; they reflect a larger trend within the retail sector. Crafting has seen a resurgence in popularity, particularly as more people have turned to DIY projects during the pandemic. With many seeking solace in creative outlets, retailers like Michaels and Hobby Lobby have capitalized on this trend by expanding their product lines and enhancing their online shopping experiences.
In response to the competitive pressures, Joann is taking steps to adapt. The company has begun to revamp its online presence, recognizing the importance of e-commerce in today’s retail landscape. By enhancing its website and offering more online promotions, Joann aims to retain its customer base and attract new shoppers. However, the challenge remains steep, as competitors like Michaels and Hobby Lobby continue to capture market share.
The shift in shopper preference also raises important questions about brand loyalty. While many Joann customers have transitioned to Michaels and Hobby Lobby, it is essential to consider the factors influencing these choices. Price, product availability, and customer experience all play significant roles in determining where consumers choose to spend their money. As the craft retail market grows increasingly competitive, companies must understand and respond to these dynamics to maintain a loyal customer base.
In conclusion, the recent survey by Numerator reveals a notable shift in the crafting retail landscape, with former Joann shoppers increasingly turning to Michaels and Hobby Lobby. These changes underscore the importance of adaptability in retail, as companies navigate the challenges posed by store closures and changing consumer preferences. With the crafting industry continuing to capture the interest of many, retailers must prioritize customer experience and value to thrive in this competitive environment. As Joann works to regain its footing, the spotlight remains on Michaels and Hobby Lobby, who are poised to dominate the market as they cater to the evolving needs of craft enthusiasts.
craft retail, consumer behavior, Michaels, Hobby Lobby, Joann