Outdoor Voices’ Founder Raises Series A for New Start-Up
Ty Haney, the visionary founder of Outdoor Voices, has made headlines again with her latest venture, a social shopping platform named Try Your Best. This innovative platform has successfully raised an impressive $11 million in a Series A funding round. As brands increasingly focus on building community and engaging customers on a deeper level, Try Your Best stands out as a promising solution for brands like Rare Beauty and Glossier, who are already leveraging its unique offerings.
The rise of social commerce has fundamentally changed the way consumers interact with brands. According to a report by eMarketer, social commerce sales in the United States are projected to reach $36.62 billion in 2021, reflecting a significant increase as more brands recognize the importance of fostering a community around their products. This trend has not gone unnoticed by Haney, who has identified a gap in the market for a platform that not only facilitates transactions but also prioritizes social interaction and community engagement.
Try Your Best aims to redefine the shopping experience by integrating social features into its platform. The concept is simple yet effective: it allows consumers to shop together, share products, and provide recommendations in real-time. This interactive approach creates a sense of belonging and loyalty among users, fostering a community that brands can tap into. As consumers increasingly seek connections and recommendations from their peers, Try Your Best serves as a bridge between brands and their target audiences.
One of the platform’s significant advantages is its ability to cater to a diverse range of brands. With clients like Rare Beauty and Glossier, Try Your Best is already making waves in the beauty industry. Rare Beauty, founded by Selena Gomez, emphasizes inclusivity and self-acceptance, which aligns perfectly with the community-driven approach of Try Your Best. By utilizing the platform, Rare Beauty can engage its audience on a more personal level, encouraging customers to share their experiences and connect with one another.
Similarly, Glossier, a brand built on community feedback and user-generated content, can benefit immensely from Try Your Best. The platform allows Glossier to further its mission of creating a dialogue with its customers, enabling them to share their favorite products and beauty routines. This collaborative shopping experience not only enhances customer satisfaction but also drives sales through organic recommendations.
The funding round led by notable investors is a testament to the confidence in Haney’s vision and the potential of Try Your Best. Investors recognize the growing importance of community in driving brand loyalty and sales. By emphasizing a social shopping experience, Haney is positioning Try Your Best as a leader in the emerging landscape of social commerce.
In addition to providing a seamless shopping experience, Try Your Best also offers valuable data insights for brands. By analyzing user interactions and preferences, brands can tailor their marketing strategies to better resonate with their audiences. This data-driven approach not only enhances the customer experience but also maximizes the effectiveness of marketing campaigns, ultimately leading to increased sales and brand loyalty.
As the retail landscape continues to evolve, community building is becoming a crucial strategy for brands looking to thrive in a highly competitive market. Try Your Best is at the forefront of this shift, providing a platform that facilitates genuine connections between brands and consumers. With the backing of an $11 million Series A funding round, Haney is poised to take this venture to new heights.
In conclusion, Ty Haney’s Try Your Best is not just another shopping platform; it represents a fundamental shift in how brands engage with their customers. By prioritizing community and social interaction, it addresses the growing consumer demand for authentic connections. As brands like Rare Beauty and Glossier harness the power of this platform, the future of social commerce looks promising. With Haney at the helm, Try Your Best is set to become a game-changer in the retail and e-commerce landscape.
retail, socialcommerce, communitybuilding, TyHaney, TryYourBest