Inside Puma’s New Brand Positioning and Largest Global Campaign to Date In an ambitious move …
Tag:
Authenticity
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How to Buy a Vogue Spread: The Intersection of Brand Strategy and Editorial Influence In …
- Brand ExperienceCultural RetailDigital MerchandisingExperiential RetailGaming Retail
Why the Japanese company behind Pac-Man isn’t changing a thing with its first U.S. store
by Priya Kapoorby Priya KapoorWhy the Japanese Company Behind Pac-Man Isn’t Changing a Thing with Its First U.S. Store …
- Brand ManagementLabor RelationsSports SponsorshipWomen Empowerment
Op-Ed | How Female Athletes Are Shaping the Future of Business
Op-Ed | How Female Athletes Are Shaping the Future of Business In a recent op-ed …
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The Rebirth of Burberry: How ASAP Rocky’s Burberry Scarf Symbolizes the Journey Back to Authenticity …
- Brand ManagementFashion Recruitment
ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’
by Nia Walkerby Nia WalkerThe Resurgence of Burberry Scarves: ASAP Rocky and the Journey Back to Authenticity In the …
- Brand ManagementBrand Strategy
6 Tips on Brand-Building from the ‘Original Influencer’ Martha Stewart
6 Tips on Brand-Building from the ‘Original Influencer’ Martha Stewart In 1982, Martha Stewart made …
- General Topics
How Brands Can Turn Viral Moments into Lasting Consumer Loyalty
by Priya Kapoorby Priya KapoorHow Brands Can Turn Viral Moments into Lasting Consumer Loyalty The way we shop is …