Adidas: There is ‘Not One Yeezy Shoe Left in Our Inventory’ In a recent announcement, …
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Brand Identity
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- Consumer ElectronicsE-commerceLogistics and Supply ChainOnline RetailSportswear Retail
Adidas’ Adoption of Buy with Prime Signals Growing Legitimacy of Amazon Offering
by Nia Walkerby Nia WalkerAdidas’ Adoption of Buy with Prime Signals Growing Legitimacy of Amazon Offering In a move …
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How French Direct-to-Consumer Brands are Revolutionizing the Retail Landscape In recent years, a new wave …
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How French Direct-to-Consumer Brands are Dominating the Global Market In recent years, a new wave …
- Intellectual PropertySports Sponsorship
Superdry settles trademark dispute with Manchester City
by Nia Walkerby Nia WalkerSuperdry Settles Trademark Dispute with Manchester City UK-based fashion retailer Superdry has recently made headlines …
- Brand ManagementDigital Innovation
How Walmart’s latest brand refresh reinforces bigger digital ambitions
by David Chenby David ChenWalmart’s Latest Brand Refresh: Driving Digital Ambitions Forward Walmart, the retail giant, has recently unveiled …
- Brand ManagementCustomer Engagement
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
Campaign Trail: Dollar Shave Club Returns to its Disruptive Roots Dollar Shave Club, the direct-to-consumer …
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The Decline and Fall of the Viral Microtrend In the realm of fashion and consumer …
- Brand ManagementIntellectual Property
Birkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art
by David Chenby David ChenBirkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art The renowned footwear company, Birkenstock, …
- General Topics
Diversifying the Holiday Playbook: Retailers, Non-Endemic Brands and the Power of Partnership
by Nia Walkerby Nia WalkerDiversifying the Holiday Playbook: Retailers, Non-Endemic Brands and the Power of Partnership As the holiday …