Campaign Trail: Dollar Shave Club Returns to its Disruptive Roots Dollar Shave Club, the direct-to-consumer …
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Brand Identity
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The Decline and Fall of the Viral Microtrend In the realm of fashion and consumer …
- Brand ManagementIntellectual Property
Birkenstock Sues โCopycatโ Rivals Claiming Its Sandals Are Applied Art
by David Chenby David ChenBirkenstock Sues โCopycatโ Rivals Claiming Its Sandals Are Applied Art The renowned footwear company, Birkenstock, …
- General Topics
Diversifying the Holiday Playbook: Retailers, Non-Endemic Brands and the Power of Partnership
by Nia Walkerby Nia WalkerDiversifying the Holiday Playbook: Retailers, Non-Endemic Brands and the Power of Partnership As the holiday …
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