Inside Pumaโs New Brand Positioning and Largest Global Campaign to Date In an ambitious move …
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Brand Positioning
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- General Topics
Why Miniso is Making Hello Kitty, Barbie and Care Bears the Stars of its New Store
by Nia Walkerby Nia WalkerThe Rise of Character Merchandise: Why Miniso Chooses Hello Kitty, Barbie, and Care Bears for …
- General Topics
Wayfair Closes German Business to Focus on Other International Markets
by Priya Kapoorby Priya KapoorWayfair Shuts Down German Business to Prioritize Other Global Markets Wayfair, a prominent player in …
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Tala Appoints Former Net-a-Porter Exec Jon Wetherell as Creative Director Activewear brand Tala has made …