Uniqlo Expands US Footprint with New Flagship Stores in Chicago and San Francisco Uniqlo, the …
brand visibility
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- AdvertisingConfectioneryConsumer GoodsSports Marketing
Candy maker Ferrero goes all in on sports with Super Bowl ad, World Cup promotions
Ferrero’s Bold Move into Sports Marketing: Super Bowl Ads and World Cup Promotions In an …
- Athletic WearLuxury ApparelLuxury GoodsSports SponsorshipTennis
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament
by David Chenby David ChenLacoste to Sponsor Rolex Paris Masters Tennis Tournament In a significant move that underscores its …
- Apparel and AccessoriesBrand ManagementE-commerceFashion Retail
Authentic Brands Group Weighs Rival Bid for Guess?
by David Chenby David ChenAuthentic Brands Group Weighs Rival Bid for Guess? In the fast-paced world of retail, strategic …
- Apparel and FootwearAthletic GearRetail MarketingSporting GoodsSports Apparel
Under Armour Reunites With NFL After Five-Year Hiatus
by Nia Walkerby Nia WalkerUnder Armour Reunites With NFL After Five-Year Hiatus In a significant move for both the …
- Consumer EngagementDigital MarketingE-commerceEvent MarketingRetail Strategy
Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins and On-the-Ground Testing
Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins and On-the-Ground Testing Pop-up shops have evolved …
- Consumer GoodsE-commerceEntertainment RetailFashion RetailInfluencer Marketing
How Fashion Learned to Love The Real Housewives
by David Chenby David ChenHow Fashion Learned to Love The Real Housewives Bravo’s flagship franchise, The Real Housewives, has …
- Corporate ServicesE-commerceFashion RetailOffice Real Estate
Next signs lease for new central London office
Next Signs Lease for New Central London Office: A Strategic Move in Fitzrovia In a …
- E-commerceOnline RetailTechnology in Retail
Amazon Ups the Search Ante by Adding Products Not Sold on Amazon.com into Results
by Priya Kapoorby Priya KapoorAmazon Ups the Search Ante by Adding Products Not Sold on Amazon.com into Results For …
- Agency SelectionLabor RelationsPublic Relations
The Debrief | How to Choose a PR Agency
by Nia Walkerby Nia WalkerThe Debrief | How to Choose a PR Agency In the competitive landscape of the …
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