Fatface Shifts Gears: Closing US Stores for an Online-Only Future In a significant move that …
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Community building
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- Beauty and Personal CareConsumer GoodsHealth and WellnessMarketing and Advertising
Brands Briefing: Why brands like Amika and Perelel prioritize long-term creator cohorts
Brands Briefing: Why Brands Like Amika and Perelel Prioritize Long-Term Creator Cohorts In the fast-paced …
- Apparel and AccessoriesB2B E-commerceMarketing and AdvertisingSocial Media Marketing
JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign
by Priya Kapoorby Priya KapoorJanSport Bets on ‘Weirdly Relatable’ Content for Its TikTok-Driven Back-to-School Campaign As the back-to-school season …
- B2B E-commerceCustomer Experience ManagementHeritage BrandsLuxury WatchesWatchmaking
How to Revive a Sleeping Beauty Watch Brand
by Priya Kapoorby Priya KapoorHow to Revive a Sleeping Beauty Watch Brand In an era where the watch industry …
- B2B E-commerceCustomer Experience ManagementDigital MarketingRetail TechnologySubscription Services
How to Make Subscription Commerce a True Win-Win Value Exchange
How to Make Subscription Commerce a True Win-Win Value Exchange Subscription commerce has rapidly gained …
- Direct-to-Consumer (DTC)E-commerceHealth and WellnessMattress IndustrySustainability
Brands Briefing: Why the founders of Leesa are launching another mattress brand, Tiami
by Priya Kapoorby Priya KapoorBrands Briefing: Why the Founders of Leesa Are Launching Another Mattress Brand, Tiami In the …
- Customer Experience ManagementDigital MarketingE-commerceRetail TechnologySocial Media Marketing
Why the next era of social commerce relies on infrastructure, not influencers
by Priya Kapoorby Priya KapoorWhy the Next Era of Social Commerce Relies on Infrastructure, Not Influencers In recent years, …
- E-commerceResale MarketRetail InnovationSustainability
Resale Welcomes a Wave of ‘Tariff-ied’ New Customers
Resale Welcomes a Wave of ‘Tariff-ied’ New Customers In today’s fluctuating economic climate, marked by …
- Consumer GoodsDigital MarketingE-commerceSexual WellnessSocial Media
How to Sell Sex to Gen-Z
by David Chenby David ChenHow to Sell Sex to Gen-Z The landscape of sexual wellness is undergoing a profound …
- BeautyDigital MarketingE-commerceSocial Commerce
How TikTok-viral brand Beachwaver is navigating the shifting social commerce landscape
by Priya Kapoorby Priya KapoorHow TikTok-Viral Brand Beachwaver is Navigating the Shifting Social Commerce Landscape In the world of …
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