Funko Names Nike, Netflix Exec CEO Amidst Financial Challenges In a strategic move aimed at …
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Consumer Engagement
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- AdvertisingB2B E-commerceBeauty and Personal CareDigital MarketingFashion Retail
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
by Priya Kapoorby Priya KapoorBrands Are Using OnlyFans Stars to Make Sex Sell, Again In the world of advertising, …
- B2B E-commerceBrand DevelopmentFashion RetailPhysical RetailPrivate Label Retail
Anthropologie upgrades Maeve private label to stand-alone brand
by Nia Walkerby Nia WalkerAnthropologie Upgrades Maeve Private Label to Stand-Alone Brand In a strategic move that reflects the …
- Beauty and Personal CareConsumer GoodsHealth and WellnessMarketing and Advertising
Brands Briefing: Why brands like Amika and Perelel prioritize long-term creator cohorts
Brands Briefing: Why Brands Like Amika and Perelel Prioritize Long-Term Creator Cohorts In the fast-paced …
- Apparel RetailB2B E-commerceConsumer GoodsDigital MarketingHealth and Wellness
Modern Retail Podcast: Tariff deals, American Eagle’s ad controversy and the rise of postpartum care market
by Nia Walkerby Nia WalkerModern Retail Podcast: Tariff Deals, American Eagle’s Ad Controversy, and the Rise of Postpartum Care …
- Athletic WearLuxury ApparelLuxury GoodsSports SponsorshipTennis
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament
by David Chenby David ChenLacoste to Sponsor Rolex Paris Masters Tennis Tournament In a significant move that underscores its …
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Puig’s CEO Knows How Brands Can Cut Through the Noise In today’s fast-paced digital landscape, …
- B2B E-commerceBeauty and Personal CareDigital MarketingEnvironmental SustainabilityRetail Technology
From AI to Retail, Beauty’s New Marketing Playbook
by Nia Walkerby Nia WalkerFrom AI to Retail, Beauty’s New Marketing Playbook In an increasingly competitive landscape, beauty brands …
- Athletic ApparelFashion RetailMarketing ServicesSports Retail
Case Study | Fashion’s New Rules For Sports Marketing
Case Study | Fashion’s New Rules For Sports Marketing In recent years, the intersection of …
- Advertising AgenciesDigital MarketingInfluencer MarketingTalent Management
Bold Management Acquires Influencer Agency The Digital Prototype
Bold Management Acquires Influencer Agency The Digital Prototype In a strategic move that underscores its …