Giant Eagle to Scale Up Retail Media Network Across Nearly 200 Stores In a significant …
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Consumer Engagement
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- Brand ManagementCustomer Engagement
Marketplace Briefing: What TikTok’s legal battle to stay in the U.S. means for brands
by Priya Kapoorby Priya KapoorMarketplace Briefing: What TikTok’s Legal Battle in the U.S. Means for Brands TikTok, the wildly …
- Brand ManagementSports Sponsorship
E.l.f. Leans into Sports Fandom with Holiday Campaign Debuting During Macy’s Parade
E.l.f. Cosmetics Scores Big with Sports-Themed Holiday Campaign E.l.f. Cosmetics is setting the stage for …
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Toys ‘R’ Us Developing Reality Competition TV Series with Fox Toys ‘R’ Us Studios is …
- General TopicsLabor Relations
The Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season
by Nia Walkerby Nia WalkerThe Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season The holiday …
- General Topics
Goodyear Celebrates Centennial of Iconic Blimp with Merch, 100-City Flying Tour
by David Chenby David ChenGoodyear Celebrates Centennial of Iconic Blimp with Merch, 100-City Flying Tour Since 1925, the Goodyear …