Wendy’s Vanilla Frosty is Back and Even Sweeter with Frosty Key Tags After much anticipation, …
customer engagement
-
-
No More Free Hangouts: Starbucks Closes Open-Door Policy Starbucks, the renowned coffee giant, has long …
-
Reebok’s US Operations Acquired by Galaxy Universal: A New Chapter for the Brand Reebok, the …
- Brand ManagementCustomer Engagement
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
Campaign Trail: Dollar Shave Club Returns to its Disruptive Roots Dollar Shave Club, the direct-to-consumer …
- Brand ManagementConsumer Behavior
Macy’s doubles down on its ‘three-brand portfolio’
by David Chenby David ChenMacy’s Strengthens Its Position with Three-Brand Portfolio Strategy Macy’s, the renowned American department store chain, …
- Brand StrategyCustomer Engagement
Macy’s doubles down on its ‘three-brand portfolio’
by Priya Kapoorby Priya KapoorMacy’s Strengthening Its Position with a ‘Three-Brand Portfolio’ Strategy Macy’s, the renowned American department store …
- Brand ManagementCustomer EngagementCustomer Personalization
True Religion reboots loyalty program
by Priya Kapoorby Priya KapoorTrue Religion, the iconic denim brand, has recently announced the reboot of its loyalty program, …
- General Topics
Brookshire Brothers grocery taps Birdzi to get personal with shoppers
by Nia Walkerby Nia WalkerBrookshire Brothers Grocery Taps Birdzi to Get Personal with Shoppers In the fiercely competitive world …
-
Voice AI Leads AI Race, Bringing Opportunities, Challenges At this year’s Self-Service Innovation Summit, hosted …
- Consumer BehaviorCustomer PersonalizationDigital Innovation
Many consumers not aware of AI is in play during online shopping
by Nia Walkerby Nia WalkerThe Role of AI in Online Shopping: How Many Consumers are Unaware of Its Influence …