Why Indie PR Is Favouring Collaboration Over Competition Public relations has long been characterized by …
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Influencer Marketing
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- Apparel and AccessoriesB2B E-commerceMarketing and AdvertisingSocial Media Marketing
JanSport bets on โweirdly relatableโ content for its TikTok-driven back-to-school campaign
by Priya Kapoorby Priya KapoorJanSport Bets on โWeirdly Relatableโ Content for Its TikTok-Driven Back-to-School Campaign As the back-to-school season …
- Beauty RetailConsumer ElectronicsEcommerceFashion RetailSocial Media Retail
Social Media Shopping: Overcoming the Trust Gap
Social Media Shopping: Overcoming the Trust Gap Social ecommerce is reshaping online retail, blending the …
- B2B E-commerceFurniture and Home FurnishingsFurniture RetailSustainable Retail
The Cotswold Company doubles profits in โmilestone yearโ
The Cotswold Company Doubles Profits in โMilestone Yearโ In a remarkable achievement, The Cotswold Company …
- B2B E-commerceBeauty and Personal CareDigital MarketingEnvironmental SustainabilityRetail Technology
From AI to Retail, Beautyโs New Marketing Playbook
by Nia Walkerby Nia WalkerFrom AI to Retail, Beautyโs New Marketing Playbook In an increasingly competitive landscape, beauty brands …
- Accessories RetailB2B E-commerceClothing and Apparel RetailConsumer ElectronicsEducation Supplies
US back-to-school shopping expected to reach over $33B
by Priya Kapoorby Priya KapoorUS Back-to-School Shopping Expected to Reach Over $33B As summer draws to a close, parents …
- B2B E-commerceDigital MarketingFashion RetailSustainable RetailYouth Fashion
How Uniqlo Finally Won Over Gen-Z
How Uniqlo Finally Won Over Gen-Z In the realm of retail, capturing the attention of …
- Advertising AgenciesDigital MarketingInfluencer MarketingTalent Management
Bold Management Acquires Influencer Agency The Digital Prototype
Bold Management Acquires Influencer Agency The Digital Prototype In a strategic move that underscores its …
- B2B E-commerceBeauty and CosmeticsBeauty and Personal CareRetail MarketingSkincare
The Aqua-for You Page
by David Chenby David ChenThe Aqua-for You Page: How a Skin Balm Captivated Gen-Z Without Traditional Advertising In a …
- Brand ManagementConsumer EngagementFashion RetailInfluencer MarketingTechnology Retail
BoF Live | Rethinking Success Metrics for Brand Ambassadors
by Priya Kapoorby Priya KapoorBoF Live | Rethinking Success Metrics for Brand Ambassadors In the dynamic world of retail …