BoF Masterclass | The Complete Guide to Communicating Value to Shoppers In today’s competitive retail …
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Target Feels Pretty: Retailer Adds 2,000+ Beauty Products to Assortment
by Nia Walkerby Nia WalkerTarget Feels Pretty: Retailer Adds 2,000+ Beauty Products to Assortment In a bold move to …
- ActivewearAthletic ApparelCelebrity CollaborationsE-commerceFashion Retail
Nike Partners with Skims to Produce Sculpting Activewear
Nike Partners with Skims to Produce Sculpting Activewear In a striking collaboration that blends innovation …
- Consumer BehaviorCustomer PersonalizationEnvironmental Impact
How to Keep the Gen-Z Fragrance Boom Going
How to Keep the Gen-Z Fragrance Boom Going The fragrance industry has been a beacon …
- Brand ManagementConsumer Behavior
From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,900 Target Stores
by Priya Kapoorby Priya KapoorFrom Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,900 Target Stores If …
- Brand ManagementBrand Strategy
6 Tips on Brand-Building from the ‘Original Influencer’ Martha Stewart
6 Tips on Brand-Building from the ‘Original Influencer’ Martha Stewart In 1982, Martha Stewart made …
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