Brands Briefing: Behind Bombas’ YouTube Creator Strategy In the ever-competitive landscape of retail, brands are …
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Influencer partnerships
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- BeautyDigital MarketingE-commerceSocial Commerce
How TikTok-viral brand Beachwaver is navigating the shifting social commerce landscape
by Priya Kapoorby Priya KapoorHow TikTok-Viral Brand Beachwaver is Navigating the Shifting Social Commerce Landscape In the world of …
- Apparel RetailBeautyConsumer ProductsHaircare
The Architect of Olaplex’s Turnaround
by David Chenby David ChenThe Architect of Olaplex’s Turnaround In a landscape where beauty brands rise and fall with …
- Digital MarketingFashion RetailSportswear Retail
Inside Puma’s new brand positioning and largest global campaign to date
by Priya Kapoorby Priya KapoorInside Puma’s New Brand Positioning and Largest Global Campaign to Date In an ambitious move …
- DIY and Home DécorE-commerceFashion and LifestyleHome Furnishings
Myntra Home sees 60% YoY rise in demand; becomes one of the fastest-growing categories on the platform
Myntra Home Sees 60% YoY Rise in Demand; Becomes One of the Fastest-Growing Categories on …
- Consumer TrendsE-commerceFast FashionRetail ManagementSustainability in Fashion
Forever 21 Files for Bankruptcy for Second Time
by Priya Kapoorby Priya KapoorForever 21 Files for Bankruptcy for Second Time In a significant turn of events for …
- Consumer BehaviorRetail Returns
These retailers could file for bankruptcy in 2025
by David Chenby David ChenThe Future of Retail: These Retailers Could Face Bankruptcy by 2025 In the ever-changing landscape …