Children's ProductsConsumer ElectronicsDigital MarketingLuxury RetailSustainable Products Gen Alpha tweens hold significant sway over parentsโ purchases: study by Samantha Rowland March 25, 2025 by Samantha Rowland March 25, 2025 Gen Alpha Tweens Hold Significant Sway Over Parentsโ Purchases: Study In recent years, a new … FacebookTwitterLinkedin