Case Study | Fashion’s New Rules For Sports Marketing In recent years, the intersection of …
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- Advertising AgenciesDigital MarketingInfluencer MarketingTalent Management
Bold Management Acquires Influencer Agency The Digital Prototype
Bold Management Acquires Influencer Agency The Digital Prototype In a strategic move that underscores its …
- B2B E-commerceBeauty and Personal CareBrand ManagementConsumer GoodsDigital Marketing
Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men
Unilever Acquires Dr. Squatch: Valuing Viral Marketing to Gen Z Men In a strategic move …
- Cultural EventsFashion DesignLuxury Fashion
5 Fashion Brands That Dominated the Met Gala Social Conversation
by Nia Walkerby Nia Walker5 Fashion Brands That Dominated the Met Gala Social Conversation The Met Gala is not …
- Breakfast FoodsConsumer PromotionsFast Casual RestaurantsFood Services
White Castle To Give Away Free Original Sliders in Celebration of ‘National Slider Day’
White Castle Celebrates National Slider Day with Free Original Sliders for Customers Each year, National …
- Breakfast FoodsCommunity EngagementFood Delivery ServicesSports Marketing
Little Caesars Makes Big Plays at the NFL Draft
by David Chenby David ChenLittle Caesars Makes Big Plays at the NFL Draft As the NFL Draft approaches, excitement …
- BrandingCommunity EngagementE-commerceFitness ApparelSustainability
Gymshark founder: ‘Product in isolation isn’t enough’
Gymshark Founder: ‘Product in Isolation Isn’t Enough’ In the competitive landscape of retail, particularly in …
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Glossier Needs More Than ‘You’ to Grow In the competitive landscape of beauty brands, Glossier …
- Consumer EngagementDigital MarketingE-commerceEvent MarketingRetail Strategy
Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins and On-the-Ground Testing
Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins and On-the-Ground Testing Pop-up shops have evolved …
- E-commerceFashion RetailSustainable Fashion
Data: Shein named fastest growing fashion retailer for 2024
by David Chenby David ChenShein Named Fastest Growing Fashion Retailer for 2024 In a remarkable shift within the global …