US Vice President Vance Tells NBC News He Expects a ‘High Level’ TikTok Deal by …
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Social Media
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How to Buy a Vogue Spread: The Intersection of Brand Strategy and Editorial Influence In …
- Apparel RetailConsumer GoodsLuxury FashionSustainable Fashion
Prada Group Defies Slowdown as Young Shoppers Flock to Miu Miu
by David Chenby David ChenPrada Group Defies Slowdown as Young Shoppers Flock to Miu Miu In a landscape where …
- Brand ManagementLabor RelationsSports SponsorshipWomen Empowerment
Op-Ed | How Female Athletes Are Shaping the Future of Business
Op-Ed | How Female Athletes Are Shaping the Future of Business In a recent op-ed …
- Consumer BehaviorDigital Innovation
TikTok Ban Fears Drive US Users to Other Chinese Apps
by Priya Kapoorby Priya KapoorTikTok Ban Fears Drive US Users to Other Chinese Apps The recent uncertainty surrounding the …
- Brand ManagementCustomer Engagement
Marketplace Briefing: What TikTok’s legal battle to stay in the U.S. means for brands
by Priya Kapoorby Priya KapoorMarketplace Briefing: What TikTok’s Legal Battle in the U.S. Means for Brands TikTok, the wildly …
- Consumer BehaviorCustomer PersonalizationEnvironmental Impact
How to Keep the Gen-Z Fragrance Boom Going
How to Keep the Gen-Z Fragrance Boom Going The fragrance industry has been a beacon …
- Brand StrategyDigital Innovation
Billionaire Frank McCourt’s Project Liberty Proposes Bid for Tiktok’s US Assets
by Priya Kapoorby Priya KapoorBillionaire Frank McCourt’s Project Liberty Proposes Bid for TikTok’s US Assets In the realm of …
- General Topics
How Brands Can Turn Viral Moments into Lasting Consumer Loyalty
by Priya Kapoorby Priya KapoorHow Brands Can Turn Viral Moments into Lasting Consumer Loyalty The way we shop is …
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How M&S Leveraged ‘Positive Dissatisfaction’ to Stay Fashionable This Christmas Marks & Spencer (M&S) has …