JanSport Bets on โWeirdly Relatableโ Content for Its TikTok-Driven Back-to-School Campaign As the back-to-school season …
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user-generated content
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- Beauty RetailConsumer ElectronicsEcommerceFashion RetailSocial Media Retail
Social Media Shopping: Overcoming the Trust Gap
Social Media Shopping: Overcoming the Trust Gap Social ecommerce is reshaping online retail, blending the …
- B2B E-commerceBeauty and Personal CareDigital MarketingEnvironmental SustainabilityRetail Technology
From AI to Retail, Beautyโs New Marketing Playbook
by Nia Walkerby Nia WalkerFrom AI to Retail, Beautyโs New Marketing Playbook In an increasingly competitive landscape, beauty brands …
- B2B E-commerceBeauty and CosmeticsBeauty and Personal CareRetail MarketingSkincare
The Aqua-for You Page
by David Chenby David ChenThe Aqua-for You Page: How a Skin Balm Captivated Gen-Z Without Traditional Advertising In a …
- Brand ManagementCustomer Experience ManagementEmployee EngagementRetail MarketingSocial Media Marketing
Retail: Why you Should Include Your Employees in Your Marketing
by Nia Walkerby Nia WalkerRetail: Why You Should Include Your Employees in Your Marketing In the fast-paced world of …
- Beauty and Personal CareE-commerceFragranceRetail MarketingSustainability
Bath & Body Works campaign is all about the power of scent
by Nia Walkerby Nia WalkerBath & Body Works Campaign: Harnessing the Power of Scent In a world where sensory …
- Fast Casual DiningFood and Beverage DeliveryMarketing and Advertising
Chiliโs Boldly Channels the โ90s With Tiffani Thiessen and a Refreshing New Margarita
by Nia Walkerby Nia WalkerChiliโs Boldly Channels the โ90s With Tiffani Thiessen and a Refreshing New Margarita In a …
- Coffee Supply Chain ManagementE-commerceSnack Food IndustrySocial Media MarketingTariffs and Trade Policy
Modern Retail Rundown: โLiberation Dayโ brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey
Modern Retail Rundown: โLiberation Dayโ Brings a Week of Tariffs Chaos, Plus a TikTok Check-In …
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Glossier Needs More Than โYouโ to Grow In the competitive landscape of beauty brands, Glossier …
- Apparel and FootwearDigital MarketingDigital RetailOutdoor RecreationSustainable Products
Teva debuts global campaign encouraging people to get outside
by David Chenby David ChenTeva Debuts Global Campaign Encouraging People to Get Outside In a time when outdoor activities …
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