The BoF Podcast | Edward Enninful on Moving From Editor to Entrepreneur
In the dynamic world of fashion and media, few transitions are as intriguing as that of Edward Enninful, the former editor-in-chief of British Vogue, who has moved from a celebrated editorial role to establishing his own media venture, EE72. In a revealing conversation with Imran Amed on The Business of Fashion (BoF) podcast, Enninful shares his insights on entrepreneurship, the importance of culture, and his commitment to empowering the next generation of creatives.
Edward Enninful’s appointment as editor-in-chief of British Vogue in 2017 marked a significant turning point for the magazine. He became the first Black editor in the publication’s 104-year history, bringing a fresh perspective to an industry that has often been criticized for its lack of diversity. Under his leadership, British Vogue not only embraced a broader range of voices and styles but also addressed pressing social issues, making it more relevant in a contemporary context.
However, after a successful tenure at Vogue, Enninful made the bold decision to step away from the iconic publication. The move has sparked conversations about the evolving role of media in the fashion industry and the necessity for leaders to adapt to changing landscapes. “Leaving Vogue was not an easy decision, but I knew it was time to create something that reflects my vision of culture and community,” Enninful explained during the podcast.
This vision materialized into EE72, Enninful’s new culture-led media company. He described EE72 as a platform that transcends traditional fashion journalism, focusing on storytelling that resonates with diverse audiences. Enninful envisions a space where culture, creativity, and commerce intersect, allowing for an enriched dialogue within the industry. The emphasis on cultural narratives is particularly timely, as consumers increasingly seek authenticity and relatability from the brands and media they engage with.
The foundation of EE72 is built on the principles of collaboration and inclusivity. Enninful recognizes that the future of media relies on fostering an environment where emerging talents can thrive. He stated, “I want to create a platform that gives voice to new creatives, helping them to share their stories and perspectives. It’s important for me to be a mentor and guide for the next generation.”
In this respect, Enninful’s approach to entrepreneurship is not merely about establishing a profitable business; it is also about shaping a community. His commitment to mentorship manifests through various initiatives that support young creatives, providing them with the tools and resources needed to succeed in a competitive industry. This focus on the next generation is particularly vital, as the fashion and media landscapes continue to evolve rapidly, influenced by technology and shifting consumer expectations.
Enninful’s transition from editor to entrepreneur brings with it a wealth of knowledge and experience. He emphasizes the importance of understanding both the creative and business aspects of running a media company. “Creativity needs to be balanced with strategy,” he noted. “It’s essential to not only have a vision but also to have the means to execute it effectively.”
Moreover, Enninful addressed the challenges entrepreneurs face in the current media climate. With the rise of social media and digital platforms, traditional media outlets have struggled to maintain relevance. He encourages new media ventures to adapt and innovate, leveraging technology to reach wider audiences while staying true to their core values. “The key is to remain authentic and connected to your audience, even as you explore new formats and platforms,” he advised.
As EE72 takes shape, Enninful’s leadership style is rooted in collaboration and inclusivity. He aims to cultivate a workplace culture that encourages creativity and open dialogue, allowing team members to contribute their ideas and perspectives. This collaborative approach not only enriches the creative process but also fosters a sense of belonging among team members, which is crucial in an industry that has historically been hierarchical.
In conclusion, Edward Enninful’s journey from editor of British Vogue to entrepreneur with EE72 exemplifies the potential for evolution within the media landscape. His commitment to cultural storytelling, mentorship, and community-building sets a precedent for future generations of creatives. As the industry continues to shift, Enninful’s insights serve as a guiding light for those looking to navigate the complexities of entrepreneurship in fashion and media.
In an era where authenticity and diversity are paramount, Enninful’s vision for EE72 is not just timely; it is essential. By fostering creativity and inclusivity, he is shaping a new narrative that promises to resonate for years to come.
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