The BoF Podcast: Francesco Risso Says Fashion Should Slow Down to Find Its Magic Again
In an era where the fashion industry is often characterized by rapid production cycles and relentless trends, Francesco Risso, the creative director of Marni, argues for a much-needed slowdown. In a recent episode of The Business of Fashion (BoF) podcast, Risso reflects on his unconventional upbringing, his pivotal mentorship experiences with industry titans such as Louise Wilson and Miuccia Prada, and the intrinsic value of time and discipline in creating true fashion magic.
Risso’s journey into the world of fashion was anything but traditional. Growing up in a small Italian town, he was exposed to a myriad of artistic influences that shaped his unique perspective. His childhood, marked by an appreciation for diverse forms of creativity, laid the foundation for his future endeavors in the fashion industry. This unconventional background allows him to approach fashion with a fresh lens, encouraging others to look beyond the surface and find deeper meaning in their creations.
One of the most significant influences on Risso’s career was his mentorship under the late Louise Wilson, a legendary fashion educator at Central Saint Martins. Wilson was known for her rigorous approach and unyielding standards, pushing students to explore their creative boundaries. Risso credits Wilson with instilling in him the importance of discipline and dedication. “She taught me that fashion is not just about the final product, but the journey to get there,” he recalls. This emphasis on the process rather than the end result is a sentiment that resonates throughout the podcast.
Risso also speaks fondly of his time working with Miuccia Prada, a designer who embodies the intersection of art and commerce. Prada’s ability to challenge industry norms and create thought-provoking collections has greatly influenced Risso’s own design philosophy. He argues that true fashion magic is not birthed from hastily produced garments but rather from a thoughtful, deliberate approach to design. In a world where fast fashion dominates, Risso’s perspective serves as a reminder of the beauty that can be found in patience and contemplation.
The fast-paced nature of the current fashion landscape, characterized by quick turnarounds and constant consumer demand, often leads to a dilution of creativity. Risso suggests that slowing down can allow designers to connect more deeply with their work, leading to collections that resonate on a more profound level. “When we take the time to think and reflect, we can create pieces that are not just beautiful, but meaningful,” he explains. This philosophy urges fashion professionals to prioritize quality over quantity, advocating for a return to craftsmanship and artistry.
Risso’s call for a slower fashion approach is echoed by various industry leaders who recognize the detrimental effects of speed on creativity. For instance, the rise of sustainable fashion initiatives highlights the growing awareness of the need for responsible production methods. Many brands are now focusing on creating timeless pieces that celebrate artistry rather than succumbing to the pressures of fast fashion. This shift not only benefits the environment but also fosters a deeper connection between consumers and the products they purchase.
Moreover, the concept of slowing down aligns with the broader cultural movement advocating for mindfulness and intentional living. As more individuals seek authenticity in their lives, they are drawn to brands that reflect these values. By taking the time to create thoughtful designs, fashion brands can cultivate loyalty and resonate with a conscious consumer base.
As Risso continues to lead Marni into new territories, his emphasis on the importance of time and discipline will undoubtedly influence the brand’s direction. His vision for a slower, more considered approach to fashion challenges others to reflect on their own practices and the impact they have on the industry as a whole. In a time when creativity can often feel stifled by commercial pressures, Risso’s perspective serves as a refreshing reminder that true magic in fashion takes time to cultivate.
In conclusion, Francesco Risso’s insights during the BoF podcast highlight a crucial conversation within the fashion industry regarding the need for a slowdown. By valuing the creative process and fostering a deeper connection with the art of fashion, designers can rediscover the magic that lies at the heart of their work. As the industry continues to evolve, it is essential for fashion professionals to prioritize quality, artistry, and meaningful connections over the relentless pursuit of speed.
sustainablefashion, slowfashion, FrancescoRisso, fashionindustry, BoFPodcast