The BoF Podcast: Hailey Bieber on Building Rhode into a Billion-Dollar Beauty Brand
At the recent Business of Beauty Global Forum 2025, Hailey Bieber, the model and entrepreneur, shared her journey in the beauty industry, highlighting her experiences in launching Rhode, her skincare brand that has gained swift recognition and success. The conversation encapsulated her insights into building a billion-dollar brand, the challenges faced along the way, and her aspirations for Rhode to leave a lasting legacy in the beauty space.
Launched in June 2022, Rhode has quickly made its mark in a saturated beauty market. The brand’s success can be attributed to several key factors, including its focus on quality, inclusivity, and a strong connection with its target audience. Bieber emphasized the importance of authenticity in her brand’s identity, stating that Rhode is designed to reflect her personal skincare journey and her commitment to creating products that resonate with consumers. This authenticity has been a significant driver for the brand’s rapid growth.
One of the standout features of Rhode is its product formulation. The brand utilizes high-quality ingredients that cater to a wide range of skin types and concerns. Bieber mentioned that each product was meticulously crafted, taking into account the needs of her audience. For instance, the Rhode Peptide Glazing Fluid, one of the brand’s flagship products, combines the benefits of hydration and skin barrier support, making it a versatile addition to any skincare routine. This focus on effectiveness has helped Rhode carve a niche in the competitive landscape of beauty brands.
Moreover, Bieber’s marketing strategy plays a critical role in the brand’s success. Leveraging her vast social media following, she has successfully created buzz around Rhode. The use of relatable storytelling and visuals resonates with her audience, making them feel connected to the brand on a personal level. This approach has not only driven sales but has also fostered a community around Rhode, encouraging customer loyalty and advocacy.
During the forum, Bieber also discussed the significance of inclusivity in her brand philosophy. She emphasized that Rhode is not just for a specific demographic but is designed for anyone who seeks quality skincare. This commitment to inclusivity is reflected in the brand’s marketing campaigns, which feature diverse models and real customers sharing their experiences with the products. By creating a sense of belonging, Rhode has built a loyal customer base that appreciates the brand’s values.
Looking ahead, Bieber shared her vision for Rhode as a lasting legacy brand. She expressed her desire for the brand to evolve while maintaining its core principles. In an industry that is often characterized by fleeting trends, Bieber aims to create a brand that stands the test of time. Her focus on sustainability and ethical practices further reinforces this vision. As consumers become increasingly conscious of the brands they support, Rhodeโs commitment to responsible beauty practices will likely resonate with a broader audience.
The conversation at the Business of Beauty Global Forum 2025 highlighted not only Bieber’s entrepreneurial spirit but also the importance of innovation in the beauty industry. As Rhode continues to grow, the brand’s ability to adapt to changing consumer preferences will be crucial. Bieber acknowledged that staying ahead of trends and listening to customer feedback will be key components of Rhode’s strategy moving forward.
In conclusion, Hailey Bieber’s journey with Rhode is a testament to the power of authenticity, quality, and inclusivity in building a successful beauty brand. As she navigates the challenges of the industry and strives to establish Rhode as a billion-dollar brand, her commitment to creating a lasting legacy is evident. With a strong foundation and a clear vision, Rhode is poised to make a significant impact in the beauty world for years to come.
Rhode offers a compelling example of how personal experiences can shape a brand’s identity and drive its success. As the beauty landscape continues to evolve, it will be interesting to see how Rhode adapts and thrives in an increasingly competitive market.
beauty, skincare, HaileyBieber, Rhode, entrepreneurship