The BoF Podcast | Modest Fashion at a Crossroads
The world of fashion is undergoing a transformation, and at the forefront of this change is the rise of modest fashion. This niche, yet increasingly significant sector, combines cultural expression with commercial opportunity, creating a unique space in the fashion landscape. In the latest episode of The Business of Fashion (BoF) Podcast, industry leaders Linda Anggrea of Modinity, Kareem Türe of Modanisa, and Rabia Zargarpur of Rabia Z joined BoF founder Imran Amed at the BoF CROSSROADS 2025 event to discuss the nuances surrounding modest fashion, its cultural importance, and its commercial future.
Modest fashion is not merely a trend but rather a reflection of a broader cultural movement. As consumers become more conscious of their values and identities, the demand for clothing that aligns with personal beliefs continues to grow. According to a report by Grand View Research, the global modest fashion market is projected to reach $361 billion by 2024. This growth underscores the need for brands to understand and cater to the diverse preferences of consumers in this space.
Linda Anggrea, founder of Modinity, highlighted how modest fashion is often misunderstood. Many assume that it is solely about covering oneself up, but Anggrea emphasized that modest fashion is also about empowerment and self-expression. “It’s essential to recognize that modest fashion allows individuals to showcase their personal style while adhering to their cultural or religious values,” she explained. This perspective is essential for brands looking to connect with consumers on a deeper level.
Kareem Türe, CEO of Modanisa, further elaborated on the commercial potential of modest fashion. Modanisa has established itself as a leading online retailer in the modest fashion sector, offering a wide range of products including clothing, accessories, and even beauty items. Türe noted that the company’s success is rooted in its understanding of the target audience. “We cater to a diverse range of consumers, from the fashion-forward to those seeking classic pieces,” he said. This adaptability has enabled Modanisa to thrive in a competitive market.
However, the rise of modest fashion is not without its challenges. Rabia Zargarpur, designer and founder of Rabia Z, pointed out the difficulties in balancing cultural significance with commercial viability. “As designers, we must navigate the fine line between authenticity and marketability,” she said. Zargarpur’s approach focuses on creating garments that resonate with her audience’s cultural narratives while also appealing to contemporary fashion sensibilities. This dual focus is crucial for the long-term success of any brand in the modest fashion space.
The panel discussion also touched upon the impact of social media on the modest fashion landscape. Platforms like Instagram and TikTok have become vital tools for brands and influencers to showcase their offerings and reach a wider audience. Anggrea noted that social media allows for greater visibility and engagement, enabling consumers to connect with brands that reflect their values. “Influencers play a significant role in shaping perceptions and trends within the modest fashion community,” she stated.
Looking ahead, the future of modest fashion appears promising, but it will require brands to remain agile and responsive to consumer needs. As the market matures, companies must invest in understanding the cultural nuances that define their customer base. This involves not only creating products that align with modesty principles but also engaging in meaningful conversations around diversity and inclusion.
The panelists concluded that the modest fashion movement is at a crossroads, poised for growth but also facing the pressures of a rapidly changing retail environment. As consumers increasingly seek brands that align with their values, companies that prioritize authenticity, inclusivity, and cultural sensitivity will likely lead the charge in this evolving market.
In summary, the discussion at the BoF CROSSROADS 2025 event illuminated the complexities of the modest fashion sector. With its cultural significance and commercial potential, modest fashion is not just a niche market; it is a reflection of a global shift towards more inclusive and diverse expressions of identity. Brands that navigate this landscape thoughtfully will not only contribute to this vital cultural movement but also thrive in the ever-competitive world of fashion.
modestfashion, fashionindustry, retail, culturaldiversity, BoFPodcast