The BoF Podcast: Sabyasachi on Building a Global Brand from the Global South
In a world where fashion often feels dictated by Western standards, Sabyasachi Mukherjee stands as a beacon of creativity and resilience. Recently, he joined Imran Amed, the founder and CEO of the Business of Fashion (BoF), at the BoF CROSSROADS 2025 event. Their conversation highlighted not just the triumphs of Sabyasachi’s brand but also the challenges and opportunities that come with building a global brand from the Global South.
Sabyasachi’s journey is a testament to the power of cultural heritage and craftsmanship. As he discussed during the podcast, the idea of going global does not mean relinquishing one’s roots; instead, it offers a chance to showcase the richness of one’s culture on an international stage. For Sabyasachi, every thread and embellishment in his collections reflects the stories of Indian artisans and the cultural narrative of his homeland. His commitment to preserving traditional crafts while adapting them for a global audience is a cornerstone of his brand’s identity.
One of the critical challenges that Sabyasachi highlighted is the perception of luxury in the fashion industry. Often, luxury is synonymous with Western labels, leaving designers from the Global South to fight for recognition. Sabyasachi’s approach challenges this notion by positioning his brand as a luxury label that draws inspiration from Indian culture. He firmly believes that luxury should not be defined by geography but rather by the quality of craftsmanship and the narrative behind the products.
In the podcast, Sabyasachi articulated his vision for taking his brand to the next level, emphasizing the importance of authenticity. He expressed a desire to remain true to his roots while expanding his reach. This approach is not just about scaling up; it’s about evolving the brand while ensuring that each piece resonates with both local and international customers. For instance, his recent collection, which marries traditional Indian textiles with contemporary designs, received acclaim from fashion enthusiasts worldwide, illustrating the potential of cross-cultural collaboration.
Moreover, Sabyasachi’s brand represents a shift in the narrative surrounding the Global South. As the podcast reveals, there is a rising power and influence emanating from this part of the world, particularly in fashion. The Global South is no longer viewed merely as a source of cheap labor; it is now recognized for its unique artistry and potential to redefine global fashion trends. Sabyasachi embodies this shift, advocating for the recognition of the craftsmanship that lies within his culture.
Sabyasachi’s commitment to sustainability and ethical practices is another crucial aspect of his brand. He is aware of the growing consciousness among consumers who are increasingly prioritizing sustainability in their purchasing decisions. By working closely with local artisans and promoting fair trade practices, Sabyasachi not only preserves traditional crafts but also empowers communities. His brand’s ethos reflects a holistic approach to fashion that prioritizes people and the planet, aligning perfectly with the values of today’s consumers.
The conversation between Sabyasachi and Imran Amed also touched on the importance of storytelling in building a brand. Sabyasachi noted that every piece from his collections comes with a story, whether it’s about the intricate craftsmanship involved or the cultural significance of the design. This narrative aspect creates a deeper connection with consumers, allowing them to appreciate the value of the product beyond its aesthetic appeal. By communicating these stories effectively, Sabyasachi can cultivate a loyal customer base that resonates with the values his brand represents.
As Sabyasachi prepares for the next phase of his brand’s journey, he remains focused on innovation and creative exploration. He understands that the fashion landscape is ever-changing, and adaptability is key to sustaining success. With plans to expand into new markets and explore various collaborations, Sabyasachi is poised to further his influence on the global stage while remaining a champion of his cultural heritage.
In conclusion, Sabyasachi Mukherjee’s appearance on The BoF Podcast serves as an inspiring narrative for aspiring designers from the Global South. His journey underscores the importance of authenticity, craftsmanship, and sustainability in creating a global brand that respects its roots. As the fashion industry continues to evolve, it is clear that the Global South has much to offer, and Sabyasachi is at the forefront of this transformative movement.
craft, culture, global brand, Sabyasachi, fashion industry