Used Rolexes and Pateks Are Bright Spot in Struggling Watch World
The luxury watch market has faced significant challenges in recent years, largely due to shifting consumer preferences and economic uncertainty. However, a glimmer of hope has emerged in this sector, particularly in the pre-owned luxury segment. Used Rolexes and Patek Philippe watches are currently shining brightly, offering an encouraging outlook amidst a struggling watch industry.
According to the Bloomberg Subdial Watch Index, which meticulously tracks the 50 most-traded timepieces based on transaction value, there has been a notable recovery. The index reported a 5.3 percent gain in the first half of 2025, and this upward trend continued into the third quarter, reflecting a resurgence in demand for high-end pre-owned watches. This data is particularly significant as it showcases a shift in consumer behavior, emphasizing a preference for established luxury brands in the secondary market.
Rolex and Patek Philippe have long been symbols of prestige and craftsmanship. Their ability to retain value over time makes them attractive options for both collectors and investors. Rolex’s iconic status and Patek Philippe’s reputation for horological excellence have driven a robust resale market, with both brands consistently outperforming others in terms of transaction volume and price appreciation.
One of the key factors contributing to the resurgence of used Rolexes and Patek Philippe watches is the growing acceptance of pre-owned luxury items among younger consumers. As millennials and Gen Z increasingly prioritize sustainability and value, they are drawn to the idea of purchasing high-quality timepieces that have already proven their worth. This demographic shift is reshaping the luxury watch market, as younger buyers are more inclined to invest in pre-owned items rather than new ones.
Moreover, the economic climate has led many consumers to reassess their spending habits. With inflation and rising living costs affecting disposable income, luxury buyers are becoming more discerning. Investing in pre-owned luxury watches, which often come at a lower price point compared to new models, provides a viable alternative for those looking to enjoy the luxury experience without breaking the bank.
In addition to economic factors, the scarcity of certain models has driven prices up in the secondary market. The ongoing supply chain disruptions, partly due to global events such as the pandemic, have resulted in longer wait times for new luxury watches. As demand continues to outstrip supply, collectors and enthusiasts are turning to pre-owned options, leading to increased competition and higher prices for sought-after models.
For instance, specific Rolex models like the Daytona and Submariner have seen significant appreciation in value over the past year. Collectors are willing to pay a premium for these watches, knowing their historical significance and future resale value. Similarly, Patek Philippe’s Nautilus and Aquanaut models have also enjoyed notable price increases, driven by their limited availability and the brand’s reputation for excellence.
The growing trend of luxury watch investment has also attracted the attention of financial analysts and investment firms. Many experts are now considering high-end watches as alternative assets, drawing parallels to art and classic cars. This perspective has led to an increased interest in the luxury watch market from investors looking to diversify their portfolios. As more individuals recognize the potential for value appreciation in pre-owned timepieces, the demand for brands like Rolex and Patek Philippe is likely to remain strong.
However, potential buyers should exercise caution when navigating the pre-owned luxury watch market. With the rise in demand, there has also been an increase in counterfeit products and unscrupulous dealers looking to take advantage of unsuspecting buyers. It is imperative for collectors and investors to conduct thorough research and seek reputable dealers or platforms that specialize in authenticated pre-owned watches.
In conclusion, the resurgence of used Rolexes and Patek Philippe watches represents a bright spot in the struggling luxury watch market. The combination of shifting consumer preferences, economic factors, and a growing appreciation for quality craftsmanship has created a favorable environment for pre-owned timepieces. As the Bloomberg Subdial Watch Index indicates, this trend is likely to continue, making it an opportune moment for both collectors and investors to explore the world of luxury watches.
Rolex, Patek Philippe, luxury watches, pre-owned market, investment.