What’s In Your Cart?: David’s Bridal CEO Kelly Cook on Cool Leather Jackets, TikTok Trends and Her Favorite Red Lipstick
In an age where personal style and brand identity intersect more than ever, understanding the shopping habits of influential figures in the retail world can offer intriguing insights. In the second segment of “What’s In Your Cart,” a new series from Modern Retail, we have the opportunity to explore the tastes and preferences of Kelly Cook, the newly appointed CEO of David’s Bridal. With her unique perspective, Cook not only sheds light on her personal shopping habits but also reveals how they align with current retail trends.
Cook’s affinity for fashion is evident in her selection of items, particularly her love for cool leather jackets. These timeless pieces have transcended generations and continue to be a staple in many wardrobes. When asked about her favorite jacket, Cook recalled a classic black leather motorcycle jacket that she believes can elevate any outfit, making it ideal for both casual outings and more polished events. “A leather jacket is like a blank canvas,” she stated. “You can dress it up with a nice blouse or keep it casual with a graphic tee.” This versatility is precisely why leather jackets remain a favored item among fashion enthusiasts.
Moreover, Cook’s interest in fashion is not limited to traditional pieces. She has keenly observed the rising influence of TikTok trends on consumer behavior, particularly among younger audiences. TikTok has emerged as a platform where trends can go viral overnight, and Cook is not one to shy away from this phenomenon. “I think TikTok has changed the way we think about fashion,” she said, emphasizing the platform’s ability to make styles accessible to a broader audience. For instance, the resurgence of Y2K fashion, characterized by low-rise jeans and colorful accessories, has captivated a new generation, leading to a renewed demand for vintage-inspired clothing.
As a leader in the bridal industry, Cook understands the importance of staying attuned to trends that resonate with her customer base. She noted that many brides are now looking for pieces that complement their wedding attire, such as stylish jackets that can be worn during the reception. This shift highlights a growing trend where practicality meets style, a balance that Cook is keen to maintain as she navigates her role at David’s Bridal.
Beyond clothing, Cook shared her fondness for makeup, particularly red lipstick. She believes that a bold lip can make a significant impact on one’s overall appearance and boost confidence. “Red lipstick is a classic,” she remarked, recalling her go-to shade, a vibrant crimson that works for both day and night looks. This preference for timeless beauty products aligns with her belief in the importance of self-expression through fashion and makeup.
Cook’s shopping habits reflect a deeper understanding of the retail landscape. As she takes the helm at David’s Bridal, her personal style choices and insights into current trends will likely influence the brand’s direction. The bridal industry has seen a shift towards a more relaxed and personalized approach, with many brides opting for non-traditional gowns and accessories. Cook’s experiences and preferences could play a pivotal role in shaping David’s Bridal’s offerings to meet evolving consumer demands.
In addition to her fashion choices, Cook’s perspective on the future of retail is noteworthy. With the rise of e-commerce and online shopping, she recognizes the importance of creating an engaging in-store experience. “It’s not just about selling a dress; it’s about creating a memorable moment for the bride,” she explained. This commitment to enhancing customer experience is essential for any retailer looking to thrive in today’s competitive market.
As Cook continues to lead David’s Bridal, her personal shopping habits serve as a reflection of broader trends in retail. The blending of classic and contemporary styles, the influence of social media, and the importance of customer experience are all factors that will shape the brand’s strategy moving forward. Retailers must adapt to these changes to remain relevant and meet the expectations of their consumers.
In conclusion, Kelly Cook’s insights into her shopping habits reveal much about her approach to leadership in the retail industry. From her love of leather jackets to her appreciation for TikTok trends and classic red lipstick, it is clear that her personal style is as dynamic as the market she operates in. As she navigates her new role at David’s Bridal, Cook’s experiences will undoubtedly guide the brand in embracing new trends while honoring timeless fashion principles.
retail, fashion, David’s Bridal, Kelly Cook, shopping habits