Walmart’s Revamped Branding: A Step Towards Digital Dominance Walmart, the retail giant, has recently unveiled …
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- Brand ManagementDigital Innovation
How Walmart’s latest brand refresh reinforces bigger digital ambitions
by David Chenby David ChenWalmart’s Latest Brand Refresh: Driving Digital Ambitions Forward Walmart, the retail giant, has recently unveiled …
- Brand ManagementBrand Strategy
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
by David Chenby David ChenCampaign Trail: Dollar Shave Club gets back to its disruptive roots Dollar Shave Club, the …
- Brand ManagementCustomer Engagement
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
Campaign Trail: Dollar Shave Club Returns to its Disruptive Roots Dollar Shave Club, the direct-to-consumer …
- Consumer BehaviorRetail Returns
These retailers could file for bankruptcy in 2025
by David Chenby David ChenThe Future of Retail: These Retailers Could Face Bankruptcy by 2025 In the ever-changing landscape …
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Retail Apocalypse: Top Retailers on the Brink of Bankruptcy in 2025 The retail industry has …
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Amazon to Discontinue Prime Try Before You Buy Feature In a move that reflects the …
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Amazon to Discontinue Prime Try Before You Buy Feature Amazon, the e-commerce giant, has recently …
- Brand ManagementConsumer Behavior
Macy’s doubles down on its ‘three-brand portfolio’
by David Chenby David ChenMacy’s Strengthens Its Position with Three-Brand Portfolio Strategy Macy’s, the renowned American department store chain, …
- Brand StrategyCustomer Engagement
Macy’s doubles down on its ‘three-brand portfolio’
by Priya Kapoorby Priya KapoorMacy’s Strengthening Its Position with a ‘Three-Brand Portfolio’ Strategy Macy’s, the renowned American department store …