Puma Brings Immersive Entertainment Flagship to Las Vegas Puma has recently revealed its latest flagship …
Customer PersonalizationDigital Innovation
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- Brand ManagementConsumer Behavior
From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,900 Target Stores
by Priya Kapoorby Priya KapoorFrom Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,900 Target Stores If …
- Digital InnovationOmnichannel Experience
How Top Retailers Prevent Black Friday Website Disasters: a Cross-Team Approach
How Top Retailers Prevent Black Friday Website Disasters: a Cross-Team Approach The holiday season is …
- Brand ManagementSports Sponsorship
E.l.f. Leans into Sports Fandom with Holiday Campaign Debuting During Macy’s Parade
E.l.f. Cosmetics Scores Big with Sports-Themed Holiday Campaign E.l.f. Cosmetics is setting the stage for …
- Brand StrategyOmnichannel Experience
Mango Plans to Operate 42 U.S. Stores by Year End, 20+ More in 2025
Mango’s Expansion Strategy: 42 U.S. Stores by Year End, 20+ More in 2025 Mango, the …
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Philadelphia Whole Foods Workers Vote to Unionize Workers at a Whole Foods Market in Philadelphia …
- Consumer BehaviorCustomer Engagement
Three Things Consumers Value More than Price When Choosing a Brand
by Nia Walkerby Nia WalkerThree Things Consumers Value More than Price When Choosing a Brand Money isn’t the only …
- Customer PersonalizationDigital Innovation
Hanna Andersson’s Secret Digital Sauce: Personal Shoppers and a Relentless Focus on the Customer
Hanna Andersson’s Secret Digital Sauce: Personal Shoppers and a Relentless Focus on the Customer The …
- General TopicsLabor Relations
UPDATE: Big Lots Sale to Investment Firm Approved, Paving the Way for a ‘New Phase’
by Priya Kapoorby Priya KapoorUPDATE: Big Lots Sale to Investment Firm Approved, Paving the Way for a ‘New Phase’ …
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Struggling Kohl’s Snags Michaels CEO to Lead Company Kohl’s, the well-known department store retailer, is …